MUSIC FRIENDS! Let me introduce you to:
Halflife Studios (by Atomic Design Co.)
For a long time, I tried to keep everything under one name. Atomic. Corporate branding on one side, artwork for bands and the music world on the other. In reality, those two worlds don’t overlap nearly as much as you’d expect.
Designing for companies is about consistency, clarity, and long-term systems. Designing for bands is often something else entirely. It’s about mood, genre, context, and understanding the culture around the music. You’re not just solving a business problem, you’re shaping how something sounds, feels, and lives visually.
Keeping both together created confusion. Corporate clients didn’t realise I was doing artwork for bands. People in the music industry often assumed I was solely focused on corporate branding. That gap became impossible to ignore.
Halflife Studios is the result of that decision.
It’s a dedicated space for music-related design: band identities, album artwork, tour visuals, merch and t-shirt design, posters, and everything around a release or a live show. No more crossover assumptions. I will also be releasing some of my more personal work and merchandise under that name, maybe in the form of stickers, t-shirts, not entirely sure yet, but I’m stoked to plunge in.
Same designer.
Different focus.
For the bands.
For the music.
🙌🏻
#music #design #metalmusic
Dear European Roots community,
On January 26th, much to the surprise of the new Roots In The Jar board that had been working extremely hard for the past several months, the decision was made to discontinue the festival. As a result, the name ends here for this team, but the work does not.
For a very long time a dedicated organization - including our friends of @muddyrootsmusic - have been building something strong, and that project continues - now with full focus on a new festival, a new identity, and a clear forward path. The foundation is there, the energy is there, and the ambition is higher than ever. The line-up so far is stacked and we can’t wait to share this killer bill with you all.
Please keep these dates marked. Very soon, we’ll be able to share what we’ve been working towards.
Kind regards,
@rattlethebarn !
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Weekend passes include free camping and showers. Early Birds very limited and available until February 28th.
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Festival Dates: August 1/2 at
@de_laerehoeve - Knesselare, Belgium
Pre-Party: July 31st
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Artwork & Graphic Design by @louis.halflife at @halflife__studios
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#rattlethebarn #muddyroots #muddyrootseurope
Did someone say too many stickers?
We didn’t think so.
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Festival Dates: August 1/2 at
@de_laerehoeve - Knesselare, Belgium
Pre-Party: July 31st
_______________________
Artwork & Graphic Design by @louis.halflife at @halflife__studios
_______________________
#rattlethebarn #muddyroots #muddyrootseurope #stickers #diytillidie
@rattlethebarn 🤝 @muddyrootsmusic
_______________________
Weekend passes include free camping and showers.
🎫
_______________________
Festival Dates: August 1/2 at
@de_laerehoeve - Knesselare, Belgium
Pre-Party: July 31st
_______________________
Artwork & Graphic Design by @louis.halflife at @halflife__studios
_______________________
#rattlethebarn #muddyroots #stickers #marketing
Reppin’ the new brand at @hermanus_bruges ❤️
Be sure to check this place out when you’re in and around Bruges!
_______________________
Weekend passes include free camping and showers.
🎫
_______________________
Festival Dates: August 1/2 at
@de_laerehoeve - Knesselare, Belgium
Pre-Party: July 31st
_______________________
Artwork & Graphic Design by @louis.halflife at @halflife__studios
_______________________
#rattlethebarn #muddyroots #hermanus
A word from @louis.halflife :
“Friends, at the end of January we were supposed to announce the first news about the festival.
Right at that moment we received the news that our friend Pablo, @waltzer_is_dead of @angryzeta , had passed away.
Needless to say, we were completely shaken. It was one of those moments that reminds you how unfair and fragile life can be. But it also revealed something powerful: the amount of love that exists within this community. In that moment I told my friends that I loved them, because none of us truly knows what tomorrow holds.
Pablo was an incredible musician and an extraordinary human being. He was also a graphic designer. I remember going through the work he had created for @muddyrootsba while we were hanging out by the waterfalls at @waterloo_venue in Tennessee after Muddy Roots. He asked for my opinion because he valued me as an artist. Hearing that from someone with such an overwhelming amount of talent meant more to me than I can properly express.
For that reason, I’m creating a custom design that we’ll use for the festival. We’ll also print stickers and keep his name present. Because if these past weeks have taught us anything, it’s that Waltzer’s…
Sure as hell, NOT dead.”
_______________________
Festival Dates: August 1/2 at
@de_laerehoeve - Knesselare, Belgium
Pre-Party: July 31st
_______________________
Artwork & Graphic Design by @louis.halflife at @halflife__studios
_______________________
#rattlethebarn #muddyroots #muddyrootseurope #pablito #waltzernotdead
More stickers?
Well alright then!
_______________________
Festival Dates: August 1/2 at
@de_laerehoeve - Knesselare, Belgium
Pre-Party: July 31st
_______________________
Artwork & Graphic Design by @louis.halflife at @halflife__studios
_______________________
#rattlethebarn #muddyroots #muddyrootseurope #stickers #diytillidie
Never underestimate the power of strong social media content. Here’s a sneak peek of some content I made for @nyrakofficial 😎
Photos and videos shot with my iPhone 17 Pro while on tour in Eastern Europe
People often ask me what I mean exactly when I offer a “social media package”. Honestly, it can be many different things. Usually I try to make a coherent system that’s built around certain events. For example a new album, a tour coming up,… The importance of visual systems on social media and beyond is something that many struggling bands keep underestimating. If you haven’t caught the viewer’s eye, you will never get their attention.
Halflife provides professional systems that do exactly that, and more.
