Not just a sport. A system of motion.
Following Dario Cologna, we captured the rhythm behind world-class cross-country skiing, where discipline becomes instinct and speed meets silence.
High-velocity mountain trails collide with stripped-down studio imagery.
Minimalism meets raw energy.
The KaEx language flows through it all: color, tension, and relentless forward drive.
Director: @frederickiliano
DoP: @jonassteinbacher.dop
Photographer: @nicholas.iliano
Client: @kaex_switzerland
Agency: @wecatch.agency
Production & Concept: @haip.studio
Editor: @frederickiliano
Colorgrading: @jonassteinbacher.dop
Sounddesign: @listeven.film
Runner: @marilu_sommer
#kaex #stayhaiped #dariocologna #snow #studio
behind the scenes.
between set-up, takes and everything happening in between, this project slowly took shape. looking forward to sharing it with you soon.๐ซถ๐ผ
๐ทby: @marcguerraz
Precision stitched into every layer. Purpose built into every detail.
The Vertical GORE-TEX Pro LDN collection isnโt just wornโitโs tested on the edge of
the Stubaier Glacier.
A limited release shaped by altitude, speed, and the rush that canโt be faked.
Fall, carved into motion.
Client: @peakperformance
Director & DoP: @frederickiliano
Photographer: @nicholas.iliano
Producer: @lindsay_1992
Cast: @gelatojon@egerritzen@bieneschae@alexhackel@andreas_putz_
Post Production: @haip.studio
#stayhaiped #peak #skiing #peakperformance
Lines drawn in fresh powder. Breath hanging in cold air.
With Peak Performanceโs pro skiers leading the charge, we captured the moments
when instinct takes over and the slope decides the rhythm.
No second takes. No repeats. Just movement, trust, and the kind of terrain that
reveals who you are.
Client: @peakperformance
Director & DoP: @frederickiliano
Photographer: @nicholas.iliano
Producer: @lindsay_1992
Cast: @gelatojon@egerritzen@bieneschae@alexhackel@andreas_putz_
Post Production: @haip.studio
#trustthehaip #peakperformance #snowday #winterfashion
๐๐ผ๐๐ฟ-๐๐ถ๐บ๐ฒ ๐ข๐น๐๐บ๐ฝ๐ถ๐ฐ ๐๐ต๐ฎ๐บ๐ฝ๐ถ๐ผ๐ป.๐ฅ๐ฅ๐ฅ๐ฅ
๐๐ป๐๐ฒ๐๐๐ผ๐ฟ. ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐บ๐ฏ๐ฎ๐๐๐ฎ๐ฑ๐ผ๐ฟ.
@dariocologna joins KA-EXยฎ.
๐๐ข๐ข๐ฆ๐ง+ before and during intense sessions.
creatine | caffeine | EAAโs
๐ฟ๐ฒ๐ฐ๐ต๐ฎ๐ฟ๐ด๐ฒ+ after the work is done.
phosphatidylserine | amino acids | electrolytes
Science-based. No hype.
๐๐ฅ๐๐๐ ๐ฅ๐๐๐ข๐ฅ๐๐ฆ.
๐ฅ @haip.studio
Snow spirals. Colors blur. A figure moves, half shadow, half dream, as Boreas
exhales across the land.
We chase that fleeting moment between snowflake and storm, where memory meets
motion and frost writes its own poetry.
Enter the hush. Let the wind tell you the story.
Director & DoP: @frederickiliano
Photographer: @nicholas.iliano
Concept & Production: @haip.studio
Cast: @t.a.v.j
1st AC: @rebeccadoll_photo
Post Production: @haip.studio
#trustthehaip #snow #shadow #colors #boreas
Quiet corners. Objects with presence.
Through intimate framing and carefully styled moments, we explored Signinaโs
renewed interiorsโcapturing the tension between modern design and alpine
heritage. A rebrand told through surfaces, shadows, and stillness.
Client: @laax
Photographer: @nicholas.iliano
Producer: @matthiaswittwer
Concept: @matthiaswittwer
Cast: @luanavirgo
#stayhaiped #intimate #laax #transform #signinahotel
