This is the most important identity I will ever create in my life.
I feel beyond grateful to have been apart of developing the visual identity that honors the life and legacy of the 26 scotia miners and mine rescue members who lost and risked their lives 50 years ago. Where my grandfather, John Hackworth, was one of the lucky few to make it out of the first explosion on March 9th 1976 unscathed. Yet 2 days later on this day, the only surviving miner of the first explosion, to re-enter that same mine and help lead the recovery mission of the original 15 who died in the first explosion.
John along with 10 others unfortunately did not survive that recovery mission, where a second explosion occurred. Leaving the families of 26 miners devastated and an entire community and industry scared for ever.
If you know you me in the slightest you’ll know how important this moment was 22 years before my existence has impacted me, my life, and my work. I carry this reminder of John on my hands, as the Canary in the Coal Mine. For if it wasn’t for his selflessness and sacrifice would these hands never have to mine Kentucky Coal.
You can view the full case study over on the site.
Link in Bio
Long time no post. Been heads down making some tough stuff, like this one.
Oatly, Rapha, a ton of coffee, and a campaign that turned out a little grittier than planned.
Six cities, over 200 miles pedaled, and probably a million lattes downed.
Photography: @colemancamp
You can read the full description and see the full
case study at the link in bio.
Butcher Holler – Loretta Lynn
Counter Cassette Collection
Volume 1
In an attempt to create a physical archive of my favorite songs and sounds, what better way to start that off than with some of my favorites from the Mountain Maiden herself.
Growing up in a house full of old country records, and mixtapes my papaw made is something I took for granted. As I loved taking every tape out of their originally intended case and shuffling them around thinking it’d be be a funny surprise, not knowing how annoying it’d be to accidentally play a Ronnie Milsap album instead of Hank Jr.
I’m still working through more details of the archive itself but couldn’t help but share the first.
Poster for the infamous @catcasual and his cult of classic country cuts. The man is back in the great state of Kentucky spinning tunes at Louisville’s own @themerryweather on April 11th.
Put your two steppers on and have a beer because the bridge ain’t washed out and your baby’s waiting on the inside.
Teasing out the newest typeface “Lewallen.” Constructed from the remnants of the old Powers & Horton / Lewallen Hotel building in downtown Harlan, KY.
The full write up and 1.0 of the typeface will be available for donation purchase December 1st. 🧱
*edit* whenever I decide to finish it
New web work up on the site for @fauxwrist .
Faux Wrist is changing the bespoke watch market by now having an immersive shopping experience, with around-the-clock access to an extensive collection of premium wristwatches.
Our objective: to capture the essence of the brand with an identity that prioritizes the collectors of watch enthusiast community.
Done in collaboration with:
@mattscottbarnes@burdrulz@chrch.cc
Visual identity, web, and promotional materials crafted for Greenside Spirits. Greenside Spirits is an innovative spirits brand dedicated to creating new and exciting spirits using simple ingredients and bold flavors. Greenside Spirits prides itself on its commitment to sustainability and transparency, sourcing organic ingredients to create a unique drinking experience.
Visit the link in bio and sip on the full case study.
🥃
Visual identity, merch, and collateral created for Ohayo Tattoo (Translation:”Good Morning” おはよう). Ohayo Tattoo is a tattoo and piercing studio located in Cincinnati, Ohio. Our goal was to symbolize the morning sun and peace within the word mark and logo while using Japanese forms and iconography that honors and values its cultural symbolism.
#brandidentity #tattoo #illustration #logodesigner
A while back I had the privilege of working with @harlancountybeerco to help develop the look for Harlan County’s first legal brewery.
Our goal was to create an identity that felt authentically Harlan. One that honors its history and creates hope for the future with good ol’ mountain beer.
This is one project I will always hang my hat on. I feel incredibly honored to have been asked to work on a project which has had such a tangible impact on the community that I come from and love so dearly.
#BreweyDesign #BrandIdentity #BeerDesign #Appalachia #HarlanCounty #BrandIllustration
Long time no see. Actually, I’ve never shared anything on here. But I am excited to finally share that I will be continuing my practice as a freelance designer full-time.
Though my website isn’t quite up to code yet, I’ll be sharing some case studies, recent work, and other thoughts on here as I attempt to get back on my feet in the social media world.
Whether you want to work together, chat war stories, or share any advice, my inbox is always open.
