HÖÖK STUDIOS

@h00kstudios

The link between brands, multidisciplinary creators and high production campaigns Sthlm based - Worldwide reach Fashion • Beauty • Music • Art
Followers
856
Following
16
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24.9%
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Health Rate
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Users Ratio
54:1
Weeks posts
The winner of Creator of the Year at Elle Galan - Paul Edwards! @ellesverige created a new category “Creator of the Year” for @paul_edwardss . With the jury statement “Offers photography, direction, concept development, and styling, with a visual language painted in bold colors, vibrant energy, and playfulness, along with the courage to explore entirely new paths. The result is always fun, always exciting, and always at the very highest level when he has put his mark on the result”, Paul became the first person to receive this price. Big Congratulations to Paul, and to the rest, this is just the beginning!
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17 days ago
Paul & Thea Sofie for Google | @paul_edwardss & @tisifi x @googlegemini Videographer: @karl.inde
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1 month ago
Paul & Thea Sofie for Armani, YSL & Lancome | @paul_edwardss & @tisifi x @armanibeauty @yslbeauty @lancomeofficial Makeup artist: @robrumseymua Hair stylis: @elliefoxhair Videographer: @karl.inde
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1 month ago
@Paul_edwardss created @tisifi ‘s full look for the 2026 Oscars. For the second year in a row, Paul Edwards brings his vision to the Oscars, this time crafting a standout moment with Norwegian actress Thea Sofie Loch Næss, co-designing the custom gown together with Swedish designer @idasjostedt . “Haute couture isn’t always the answer, sometimes it’s about the right vision and the right collaboration. What Ida and her team accomplished in just four days is truly incredible” - Paul Edwards A seamless blend of Scandinavian elegance and modern edge, the look spotlighted Swedish design on one of fashion’s biggest stages. Paul continues to prove why he’s one to watch. #Oscars2026
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1 month ago
Bavé nominated for Soul/RNB of the year at the Swedish Grammis for his album Acoustics & Hood Psychedelia | @bavebavebave x @grammissverige
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2 months ago
Paul for Samsung | @paul_edwardss x @samsung
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2 months ago
Julia for Uniqlo | @juliaadang x @uniqloeurope
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2 months ago
Maya for H&M | @maya_nilsen x @hm
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2 months ago
We’re so proud to announce that Höök Studios is venturing into the world of music and signing Swedish Grammy winner @bavebavebave For bookings or any questions, reach out to [email protected]
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1 year ago
Paul for Chimi | @paul_edwardss x @chimi
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1 year ago
Interview with @juliaadang and @maya_nilsen in @megamagazine A decade ago TheLineUp’s Julia and Maya were just two young girls who created a channel in hope to have an outlet for their interest and passion. Now, both are established creatives who’re working with some of the industry’s most coveted brands - and still, choose to speak in their advocacies and social issues. Read more in MEGA Magazine. Directed by @dang__ho
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1 year ago
@paul_edwardss styling @edvinrydings for The 2025 Oscars and ending up on all the best dressed lists. “The process began with us reflecting on his most iconic role as a prince in Young Royals. In the look, we incorporated silhouettes that reference nobility with a modern feel and futuristic elements, blending Edvin’s young legacy with a sense of innovation and evolution. For brands, I really didn’t want to go with the big houses just yet because we wanted to have more freedom to experiment and have fun for this carpet. The designers we chose for the upper part are Xander Zhou & Sean Suen and below are Our Legacy & Tiger of Sweden, Swedish brands to honor where he comes from and ended on accessorizing with Cartier. Every detail was important from the buttons to the small pinky Cartier ring” - Paul Edwards
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1 year ago