Is the MVP (minimum viable product) dead? 🤔
You may all be familiar with the brand @discoversuri that’s disrupted the toothbrush market.
What do you think is better suited for today’s world? An MVP or an MLP?
But despite what most business courses will teach you, they didn’t do it with the traditional “MVP”, they did it with a MLP (minimum loveable product).
@gyve and his co-founder carried out extensive research and user interviews to find out what customers *really* want from their toothbrushes. Turns out, it’s not 7 brushing modes or a bluetooth app.
So instead, the team went back to first principles and built a toothbrush that people actually wanted.
Welcome baby Tara! ✨
We’re beyond excited that you’re here, and Ellie is so proud to be a “big sista”. You’re keeping us all on our toes already, we love you so much and we can’t wait to see what’s ahead for you little one 💕
Celebrating our 1 year anniverSURI.
Wouldn’t be possible without our amazing team that pour their heart and soul into SURI everyday, our investors and their always on support/advice, our partners/suppliers who accept continual improvement is a way of life for us, and most of all our family and their relentless listening/patience/daily cheerleading we so badly need (@amy love you).
@discoversuri 🎉🎂☝️
#sustainablerituals
Ellie is 1!! 🎉 ✨ One year with this joyful, curious, cheeky little social butterfly and we can’t even remember what our lives were like before she arrived. Happy birthday Ellie, we love you so much ❤️
My day job continues! I couldn't be more thrilled to be launching @discoversuri with @markrushmore . We're one step closer to bringing our first product to the world soon. A slim, powerful, and sustainable electric toothbrush that gives your teeth a maximum clean with a minimum impact.
Over 4 billion toothbrushes enter landfills and oceans every year... We started SURI with the belief that we could do better. Decades of outrageously wasteful packaging and millions of more plastic components that will never get recycled. SURI's plant-based heads are compostable and recyclable, while the brush's modular design ensures we can repair it, for life.
We're launching soon follow @discoversuri for the updates! Comments, support, questions, always appreciated -AMA.
Gyve
#SURI
#sustainablerituals
#righttorepair
We do! A few years on hold but no time like the present for someone you adore ❤️
PS You didn’t miss anything, celebrations delayed to a post pandemic moment in time 😃😘
Photo @irenescioti 😍
