After founding Applied Art Forms approximately 7 years ago, and acting as creative director, I have decided it is time to step down. I will be moving on from AAF to pursue other creative endeavours. It has been incredibly rewarding to develop all of the garments across approximately 10 collections - some of which is still yet to filter through - as well as design the first flagship store in Amsterdam. I wish the new caretakers of the brand every success for its ongoing future.