Everyone’s getting the same generic welcome email. And then the same pitch.
Katelyn Bourgoin realized that’s where most creators leave money on the table.
And she knew there was a better way.
So she did something simple and it doubled her sales.
Here’s the idea:
1. Ask new subscribers what they’re struggling with when they join. One multiple-choice question.
2. Sort people into groups based on their actual pain point.
3. Build a different welcome sequence for each group that speaks to that pain they said they have....which naturally leads into the product that solves it.
The result? New subscribers feel like you’re speaking directly to them (because you are).
They get a wow-worthy first impression. And by the time they see a sales page, they’re already primed.
Here are Katelyn’s results:
▫️ Digital product sales up 30% within 3 months of launching personalized sequences
▫️ Overall digital product sales doubled
▫️ Happier readers who actually feel seen
I wrote up the full breakdown; how to structure the signup question, build sequences for each segment, and exclude people from overlapping promotions.
Comment KATELYN and I’ll send it to you.
The “comment to get my freebie” posts?
They used to work like crazy. But by 2024, everyone was doing them and engagement tanked.
Daniel Bustamante had already run 30+ of those giveaways. They drove 70-80% of his growth. But the tactic was losing steam.
So he evolved it into something he calls the “2-Step” post. And it changed everything for him.
Here’s the idea:
Write a post that’s genuinely valuable on its own — a framework, breakdown, or lesson.
The reader gets something useful whether or not they do anything else. 🧠
Then add a comment-triggered CTA at the end tied to a deeper resource on that same topic. “Comment SWIPE and I’ll send you my welcome email swipe file.”
The post does the teaching. The CTA does the converting. Every post pulls double duty.
Daniel’s results in 18 months?
▫️600 → 30,000+ followers
▫️1,000 → 10,000+ email subscribers
▫️0 → 2-4 warm inbound leads per week
▫️$84K+ in digital product revenue on the side
I wrote up the full breakdown — how he structures the posts, why it works, and how you can set it up yourself — for Day 1 of the 30 Days of Growth. 💌
Comment DANIEL and I’ll send it straight to your inbox. 🤍
She added over 27k email subscribers in the last 6 months by using what she calls the “elite” newsletter growth flywheel.
Milly Tamati is absolutely CRUISING with her growth lately.
👉 Comment ELITE, and I’ll send you the full episode and the process of how she’s grown so quickly.
Dan Koe will make $2.5 million this year alone.
He's built an audience of over 2.6 million.
And he's done it in 3.5 years as a one-person business.
Here's how:
1 newsletter.
$4 million per year.
In just 30 minutes a day.
(PART 2)
This is how 1 man grew the TLDR newsletter into a multimillion-dollar business...
#entrepreneur #business #entrepreneurship #creators #creator #contentcreator #solopreneur #solopreneurs #solopreneurlife #solopreneurship #newsletter #newsletters #newslettermarketing #tldr
1 newsletter.
$4 million per year.
In just 30 minutes a day.
This is how 1 man grew the TLDR newsletter into a multimillion-dollar business...
#entrepreneur #business #entrepreneurship #creators #creator #contentcreator #solopreneur #solopreneurs #solopreneurlife #solopreneurship #newsletter #newsletters #newslettermarketing #tldr
