Do you seek adventure wherever you go? 🥾 🧭
So do we… we believe adventure powers the soul. It gets you moving and seeing the world in a new light.
However, adventure doesn’t have to cost the planet.
Our carbon neutral gear allows you to keep searching for the next destination, without costing the Earth. 🌏
Find out more at our website Groundtruth.Global
EXPLORE DEEPER. PROTECT HARDER.
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#exploreprotect #groundtruth #sustainablegear #outdoorgear #adventureseekers
Tracking down the best gear for your next adventure doesn’t have to be impossible… ⛰️ 🧭
In the outdoors, readiness and preparation are key to safe and wild journeys. Maybe safety is fun?
With our gear, built to keep you and your kit safe, you can trek from the depths of the woods or peruse the highs of coastal cliffs without a worry.
Our innovative GRS certified design means nothing will get in your way. Your next adventure awaits… let’s go together.
EXPLORE DEEPER. PROTECT HARDER.
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#exploreprotect #groundtruth #adventureready #protectourplanet #travelgear
No matter the destination… we at GROUNDTRUTH are here to help you find your way. 🧭
Changing the way you can explore by making the better choice. The one that protects the planet at the same time as innovating your equipment.
Our co-founder @georgiascott.groundtruth often sports the UNDA 25L Roll Too Dry Backpack whether she’s venturing to the forest or trekking through on the tube. Ergonomic and sustainable.
With enough space and durability to keep you going for your next big adventure. Guaranteed for a minimum of 10 years and beyond.
EXPLORE DEEPER. PROTECT HARDER.
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#explore-protect #adventureready #sustainablegear #areioutdoorgear #backpack
Explore Deeper. Protect Harder.
Words to live by. A phrase that lives at the core of what you do.
Our kit is built to support those adventures you take around the world 🌍
With 100% recycled and carbon neutral gear, we don’t skip on making a big difference. Just like you.
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#exploreprotect #groundtruth #sustainabledesign #adventureready
Lost in the trees but still finding the right path 🌲
Our 38L Weekend Travel Hybrid Duffle Bag, meticulously crafted with nature in mind using our GRS-certified yarn, is backed by a 10 year guarantee.
Both you and our kit deserve to go the distance. Through every path of every forest, we will support you along the trail.
Explore Deeper. Protect Harder.
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#exploreprotect #groundtruth #sustainabledesign #adventureready #exploredeeper
What connects us when we look a little deeper?
Is it our birthplaces? The languages we speak? The rhythms we move to?
Or is it something more - something deeper we discover when we explore?
Every day we celebrate the spirit of exploration. The courage to go further, to look closer, to protect what we find along the way. 🌍🌊
We have a tight-knit team from across the world. From our founders @georgiascott.groundtruth@sophiascott.groundtruth@ninascott.groundtruth who have dedicated their lives to humanitarian and environmental struggles.
To our ambassadors like @mikecoots and @tocardosoo who spend their days sharing our mission.
To Explore and Protect.
At our core, we believe that exploration isn’t just about discovery - it’s about responsibility.
We protect you from the elements and by choosing us for your next adventure, you protect the planet.
Our home.
For those that Explore and Protect.
Explore deeper. Protect harder.
From @groundtruth.global
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#exploration #exploredesign #protectwhatmatters #earth #fyp
Built for you. Built for the planet. Built for the Ocean.
100% Waterproof.
100% Recycled.
100% Authentic Design.
We don’t want to aim for the stars (yet) so we look to the seas for inspiration.
Our UNDA range, made from carbon neutral and recycled ghost nets, is our stride in the right direction. Made in collaboration with @paditv and tested by the legendary @mikecoots .
We want you to join us in our mission!
Pick up your own Dry Backpack in black or sea green now at Groundtruth.global!
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#ocean #stars #space #recycled #exploring
What do we have that brings us all together?
Think about it. Is it our culture? Is it our languages? Is it music?
Or, in our eyes, it’s the protection we give and receive from each other and the Earth. 🌍
From the base of our organisation we believe in protecting you from the elements, protecting the planet with our methods and protecting the future with innovative design.
For the future.
For the Earth.
For you.
From @groundtruth.global
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#earth #earthmonth #protect #explore #fyp
Spring sun and flower fields are starting to appear again… it’s time to get outside!
Our RIKR range fits all you need for those post-winter catch-ups in the outdoors. Come rain or shine, our packs hybrid functionality helps you balance the demands of city socials and a wild life.
For those that Explore and Protect.
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Pics from @laaglace 📸
Modelled by @drew.demetry 🙌
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#spring #explore #protect #citylife #backpacking
Rough, rugged and ready… @sharkfin_finnegan was flowing through the river systems of Patagonia.
With the UNDA | 25L Roll Top Dry Backpack Finn was able to explore waist high waters to the top of the peaks.
For those that EXPLORE / PROTECT
Modelled by @sharkfin_finnegan
Shot by @shots.byjonas
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#mountains #rivers #outdoors #explore #protect
This Earth Day we are delighted to announce the 1st Edition of ‘M.A.D.’ Online.
A collaboration between visionaries, change-makers, conservationists and revolutionaries from around our globe.
No matter the background, the mission or the status we want to give a platform to amazing humans. Those fighting for a better tomorrow. Those who are pushing the edge. Those who are a little ‘MAD’.
Welcome to... ‘M.A.D. - Make a Difference’.
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Launching this Friday 24th April.
Sign up now at Groundtruth.global
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Written, captured and designed by Finnegan James Crouch - @sharkfin_finnegan
By GROUNDTRUTH® - @groundtruth.global
For everyone
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#earthday #earthday2026 #mad #makeadifference #magazine
Deep in the forests of Patagonia, beneath the Fitz Roy Massif.
@sharkfin_finnegan is kitted out with the UNDA 25L Roll Top Dry Backpack. Fit for the peaks to the depths of the sea.
With enough space to fit all you need for a day of trekking, climbing or diving. 🥾 🧗 🤿
For those who EXPLORE and PROTECT.
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Modelled by @sharkfin_finnegan 🧗
Shot by @shots.byjonas 📸
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#patagonia #explore #protect #recycled #climbing
