Where Palm Beach Meets The World✨
Groot PR curates visibility for brands through luxury-level PR, social media management, and bespoke event experiences.
If you’re ready to expand your presence from Palm Beach to global markets, we’d love to connect.
Reintroduing myself ✨
I’m Romina Groot, founder of Groot PR. Born and raised in the Netherlands near Amsterdam, now living in Jupiter, Florida, I’m passionate about building community in Palm Beach and around the world. 🌍
I’ve spent 16 years working across music and entertainment. Over the last 5 years, I’ve grown Groot PR, supporting brands through public relations, social media management, brand strategy, and events. Over the past 2 years, I’ve also developed a women-focused networking series bringing females across all industries together for high-value, meaningful connections.
Along the way, I’ve developed a mentorship program designed to help others grow, gain clarity, and confidently reach their goals.
At my core, I value open communication with a very Dutch sense of directness. Clear feedback, straightforward guidance, no unnecessary fluff, always human, always honest.
When I’m not working, you’ll find me traveling, chasing sunsets, learning to surf, walking my dog Beau 🐾, sipping mocktails, fueling up with a heavy foam & strong cappuccino, and dancing to ABBA or The Beach Boys in my living room 💃✨
If you’re a founder, creative, or brand looking for meaningful growth, high-value connections, or honest guidance, let’s connect. DM me or follow along for everything Groot PR. Welcome!☀️🪩
May 2026 social media trends are here and your content strategy needs to keep up. 👀
Swipe to see what’s trending on social media this May so your brand stays relevant, visible, and ahead of the algorithm.
Save this post if you found it helpful and comment MORE below for more social media tips and trends.
A dead mouse was found in an Alani Nu can. Again. And they still haven’t said a word.
@alaninutrition , two viral incidents and zero public statements is not a PR strategy. It is a crisis waiting to fully erupt.
Here is the truth about brand silence during a public controversy: your audience is not waiting for the facts. They are already forming opinions. And every hour you stay quiet, someone else is shaping your narrative for you.
As a PR agency, this is what we tell every brand before a crisis ever happens:
Your response speed is your reputation. The brands that win public trust are not the ones that never face controversy. They are the ones that show up fast, speak directly, and take accountability before they are forced to.
Crisis communication is not damage control. It is brand leadership. @chandlermanusky
Your Mix and Mingle era is calling. 📞
The Millennial PR Team called it “an evening centered around connection, collaboration, and community.”
The Gen Z Social Team said it’s “girlhood with business cards.”
Both are correct. Both are us.
Mix and Mingle is where South Florida’s most ambitious women show up, link up, and actually leave with something real. Not just a stack of cards you forget about. Real relationships, real referrals, real momentum.
Comment MINGLE below and we’ll send you everything you need to know about the next event. 👇
Building something from scratch takes a certain kind of courage, and today we celebrate every single person doing exactly that. Happy National Small Business Day! 🎉
As a small business owner myself, this day genuinely means everything. There is nothing more inspiring than watching fellow entrepreneurs turn their vision into something real, something that creates jobs, builds community, and changes lives.
At Groot PR, supporting small businesses is not just what we do. It is who we are. From helping South Florida brands get the media visibility they deserve, to turning inconsistent social feeds into powerful client acquisition tools, we are in the business of making sure your story gets told.
Because here is the truth: the world does not have too many small businesses. It has too many great ones that are not being seen yet.
If that sounds like you, let us change that. Send us a DM or email [email protected] and let us talk about getting your brand the visibility it deserves.
To every small business owner out there: keep building. We are cheering you on.
You don’t need connections, a degree, or industry experience to break into PR. You need a system.
The Breaking Into PR eGuide is the step-by-step beginner’s guide to building a real PR career from scratch, whether you’re a student, a founder doing your own PR, or a creative ready to make visibility your competitive advantage.
Here’s what’s inside:
✦ What PR actually is and how it works
✦ How to start with zero connections
✦ Build real, credible experience fast
✦ Outreach strategies that get replies
✦ Ready-to-use email and pitch templates
✦ Press release templates and PR examples
✦ 30-day starter plan with a daily checklist
✦ Media list and media kit templates
✦ How to land your first clients
✦ How to look credible online from day one
✦ Build lasting media relationships
✦ The real side of running a PR business
This is the guide I wish I had when I was starting out. No gatekeeping. No fluff. Just the frameworks, templates, and real talk that actually move the needle.
Comment GUIDE below and I’ll send you the link. Or grab it directly at the link in bio.
We only say yes to clients we believe in. 🐾
And Worldwide K9 Academy? We believe in this one.
We are proud to welcome Worldwide K9 Academy to the Groot PR family.
With over 15 years of hands-on experience in dog training and behavior modification, Worldwide K9 Academy is built on something the industry desperately needs more of: real science, real results, and a genuine commitment to the relationship between dogs and their owners.
This is not cookie-cutter obedience training. This is customized, communication-based work rooted in canine psychology, behavioral science, and a philosophy that puts clarity, consistency, and trust at the center of every program.
From private clients to shelter dogs with complex behavioral histories, the expertise behind this brand has been tested across every temperament, every challenge, and every background. That kind of range does not happen overnight. It is built through years of showing up, doing the work, and caring about the outcome.
Our role? To make sure the right people find them.
If you are a dog owner who has tried everything and still feels stuck, or if you are ready to build a real partnership with your dog instead of just managing behavior, Worldwide K9 Academy is exactly what you have been looking for.
Stay tuned. Big things are coming.
Comment ACADEMY below and we will send you the link to learn more.
Your Pilates era just got an upgrade. ✨
We're partnering with @latesclub , the luxury grip sock brand born right here in West Palm Beach, to give away 3 pairs of the highest quality Pilates socks on the market, and yes, they're priced lower than the competition.
Lates Club was built for the women who value quality, health, and showing up every single day. If that's you, this giveaway is yours.
3 WINNERS. Here's how to enter:
👉🏻Like this post 👉🏻 Follow @latesclub + @grootpublicrelations 👉🏻 Tag 3 friends in the comments 👉🏻 Repost for a bonus entry.
Winners announced May 26th.
Whether you're a Pilates girlie, a wellness obsessive, or just someone who refuses to settle for mediocre gear, Lates Club was made for you.
Shop the full collection at the link in their bio.
You’re posting every day and still not growing. Here’s why:
Consistency without strategy is just noise. And most business owners don’t realize that’s exactly what they’re doing. Showing up every day with no clear positioning, no defined audience, and no intentional messaging behind their content.
That’s not a social media strategy. That’s a habit with no direction.
Here’s what changes when you bring in a social media manager:
✦ Every piece of content has a purpose ✦ Your brand voice becomes consistent and recognizable ✦ Your feed stops being a portfolio and starts being a client acquisition tool ✦ You stop chasing likes and start building real authority.
Social media management isn’t about posting more. It’s about posting smarter.
The brands that win on social media aren’t the ones posting the most. They’re the ones with a clear strategy behind every caption, every reel, every story.
If your content isn’t converting followers into clients, the problem isn’t your product. It’s your positioning.
And that’s exactly what we fix.
Comment: IN, if you’re ready to build social media strategy that actually grows your brand.
Your feed is your first impression. Make it count.
We took this interior design account from inconsistent and unfocused to a cohesive, strategic presence that attracts the right clients.
Here's what changed:
– A clear visual identity that builds instant trust
– Consistent, branded content that reflects the quality of their work
– A feed that works as a client acquisition tool, not just a portfolio
– Strategic posting that positions them as the authority in their space
Your potential clients are looking at your Instagram before they ever reach out. What are they seeing?
This is what Groot PR does for your feed.
Ready to make yours work for you? DM us or email [email protected]
