Gregory Mitola

@greg_mitola

@etagere_pr Brand Development, Image, Communications
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Weeks posts
It was an honor to have Lily Allen join us in celebrating Colleen’s CFDA Nomination for Best Emerging Designer — just two short years into her journey. Two woman coming together who share beliefs and a last name…. This marks Lily’s first red carpet since the release of West End Girl; an achingly honest and vulnerable album exploring her relationships, womanhood, and motherhood after a seven-year hiatus. Lily embodies the spirit of SS26, where Colleen reimagines the idea of the “domestic wardrobe” garments once hidden away, now reclaimed as symbols of autonomy and self-expression. A perfect metaphor for this album’s intention. She wore a ceremoniously white duchess satin coat, bra, and skirt, finished with French lace detailing at the back. A look we might call our generation’s Princess Diana moment. At the core of Colleen’s work lies a devotion to spiritual embodiment, strength, and resilience. Thank you to all of our incredible collaborators and partners for helping us reach this moment. Styling by @leithclark Jewelry by @alicewaese Hair by @bobrecine Makeup by @janessapare PR by @etagere_pr
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6 months ago
Scenes from the PALOMA WOOL dressing room from Paris all the way to New York supporting the SS26 collection drop. Covered by i-D. Photos by @itsmehenri
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4 days ago
Chloe Malle makes her Met Gala debut in her new role as Head of Editorial Content at American Vogue wearing bespoke COLLEEN ALLEN. Inspired by Flaming June, the custom washed-silk chiffon gown was naturally dyed by artist Maggie Paxton using foraged botanicals (mushrooms, bark, buds, florals, and insects) and paired with matching custom Manolo Blahnik heels. The reference seamlessly connects to Allen’s practice, which often channels Victorian influences and explores the emotional resonance of color, particularly orange and its transformational energy. A study in color, light, and agility, this marks a milestone and first for both Malle and Allen under this year’s theme, Fashion as Art. Pictured here are behind the scenes photographs I took from our final fitting that was filmed by CNN’s Rachel Tashjian who had the exclusive. Thank you to the team at Vogue including Naomi Elizee, Mai Morsh, Sam Sussman and Florence O’Connor.
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11 days ago
Hannah Einbinder in Heirlome SS26 — wearing two looks for her Variety cover story, from the cover to the pages within. Styled by Jamie Mizrahi.
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26 days ago
Carey Mulligan wears COLLLEN ALLEN FW26 attending the screening of Beef, the Emmy nominated tv show. Styled by Danielle Goldberg.
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1 month ago
I am pleased to share our new partnership with Patrick Taylor, whose first brand profile and introduction is featured today in T Magazine as part of their On the Verge column. Inspired by a childhood shaped by competitive sailing and skiing, Patrick Taylor is a New York–based British fashion brand specializing in knitwear that balances form, function, and play. These disciplines inform the brand’s ethos—one rooted in precision and resilience, yet equally grounded in joy, community, and respect for the environment. Patrick launched the brand in 2025 following a stint at Thom Browne and his win of the Fashion Trust US Graduate Award, introducing his signature icon, the Skiing Guardsman—a playful reimagining of English heritage that anchors the brand’s visual language. He has since gained further recognition through the ITS Contest, receiving the Creative Excellence Award, alongside additional honors from Pitti Immagine and Modateca Deanna. His work is realised through fully fashioned knitwear, translating a distinct and personal world into each collection. This past February NYFW, Patrick presented a roll-neck sweater collaboration with J.Crew under Olympia Gayot, alongside NY designers Eckhaus Latta, Collina Strada, Tanner Fletcher, and Buci. His recent AW26 collection lookbook powered by Nike, marks an exciting expansion into womenswear. We look forward to sharing more as the brand continues to grow into new categories while deepening its womenswear offering. Huge thank you to Jameson for your curiosity and words and to Hanya, Nick, Kate, and Angela for your devotion to supporting emerging talent.
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1 month ago
Hannah Einbinder wore COLLEEN ALLEN to the Vanity Fair Oscars party on Sunday March 15th Styled by Jamie Mizrahi and assisted by Alex Moghtadaie.
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1 month ago
We are proud to welcome B SIDES, the American brand founded by Claire Lampert and Stacy Daily, to the Etagere roster. Named after the “B-side” of a record—where the deep cuts and hidden gems live—the brand celebrates the idiosyncratic. Founded by longtime friends and fashion industry veterans, B SIDES is known for its distinctive approach to denim and wardrobing, offering pieces shaped by vintage inspiration, a reverence for American workwear, and a relaxed, effortless sensibility. Lampert previously served as Design Director at the New York label Trademark, bringing a refined design perspective to the brand, while Daily built her career as a fashion executive with extensive experience in merchandising and brand development. Early on, B SIDES emerged as a forerunner in the reworked denim space, demonstrating how vintage denim could be reimagined in ways that feel both timeless and modern. Shortly after launch, the brand was picked up by J.Crew under Mickey Drexler and was among the first to collaborate with Bode, further cementing its place within the new wave of heritage-driven American fashion. The brand sources denim from family-owned mills in Georgia and North Carolina, producing fabrics with the depth and durability reminiscent of classic 1970s denim. As it has grown B SIDES has expanded beyond denim into ready-to-wear categories including shirting, knitwear, and outerwear, while maintaining its focus on timeless design and thoughtful construction. Since its launch,B SIDES has opened a flagship store in Hudson, New York, and developed a cult following among editors, stylists, and tastemakers, including filmmaker Sofia Coppola. We look forward to supporting Claire and Stacy as they continue to expand the world of B SIDES. SS26 lookbook lenses by @mcmahon_photo and styled by @camillapole .
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2 months ago
COLLEEN ALLLEN FW26 Press Day. Photos by Greg Mitola
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3 months ago
Announcing our partnership with High Sport, coinciding with the one year anniversary of Etagere. Founded in 2021 by Creative Director Alissa Zachary, whose background spans economics at Cornell, design at Parsons, nearly a decade at The Row, and Khaite’s launch team, High Sport is built on an acute understanding of what women actually want to wear. That perspective, shaped by experience across design, merchandising, and category building, forms the foundation of the brand. High Sport is a modular wardrobe defined by punchy color, eccentric prints, with an expert focus on fit and ease. Innovation is central to the brand: Alissa approaches textiles with intent similar to the greats like Alaïa and Issey Miyake — her proprietary and custom engineered fabrics create shape and style without encumbering the wearer. Most famously, the viral Kick Pant has become a staple across fashion, art, and culture. As the brand continues to evolve, High Sport has expanded into knitwear and poplin categories and is available at leading boutiques worldwide, through its own e-commerce platform. The brand has been worn by Jennifer Lawrence, Greta Lee and Chloë Sevigny and featured in Vogue, W, The New York Times, and The Wall Street Journal. Excited for this year and beyond….! First image Credits: Model: @LilyMcMenamy Photographer: @Tomjohnsonstudio Stylist: @CharlotteColletCollet
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4 months ago
New York’s First Lady Rama Duwaji wears two Etagere clients, GREY’S and COLLEEN ALLEN, for her cover story in The Cut. Styled by the amazing Jess Willis and photographed by the inimitable Szilvester Mako. Image 1 and 2 features the @greysstudio_ FW25 Butter Yellow Double-Faced Wool Knit Sack Coat and Asymmetric Skirt. Image 3 and 4 featured the @colleenallen FW25 Wool Turtleneck and Celery Cotton Velvet skirt. Interview by Danya Issawi!! Photography and Art Direction by @szilvesztermako Styling by @jessswill Written by @danya.issawi Photo assistants: @yc.dong , @davidgannonphotography , and @vez___ Hair: @panosphair Makeup: @raoulalejandre Manicure: @she.nails.it Styling assistants: @orexolu , @jacknovotny__ Set Design: @lane.vineyard Set Design Assistants: @gabriellefaitharriaga , @germanmrojas , and _campbelltoe Tailor: @lindz_tailor Production: @katyavarzar Photography Management: @babysiyan Production Assistants: @rysalkina and @marioflwrs The Cut, Editor-in-Chief: @lrpeoples The Cut, Photo Director: @nono_elle_ The Cut, Features Editor: @kt_thomps The Cut, Photo Editor: @sofia_mareque The Cut, Fashion Market Editor: @emmaoleck
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4 months ago
Emmy nominee Carrie Coon wears CVFF winner Heirlome FW25 during her BUG press tour. Styled by Alicia Lombardini
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5 months ago