A small creative exercise: what if Peter Pan wasn’t flying toward Neverland… but toward the perfect bed?
I imagined a world suspended between adventure and advertising, where the fantasy aesthetic of iconic ‘90s films meets the language of modern commercials. Nighttime London, endless rooftops, freedom, speed… then Captain Hook’s ship and the final duel. Everything built as a speculative concept, not an official campaign, created to explore how familiar characters can live inside a new visual grammar.
To me, AI is also this: taking a collective imagination, respecting it, and rewriting it through new cinematic codes. Not to copy the past, but to prove how much can still be invented.
This project is not a real campaign, but a vision. And every vision, before becoming real, starts as a test.
#AI #CreativeDirection #SpecProject #ConceptDesign #AIfilmmaking
Sleeping well isn’t a luxury.
It’s the foundation of feeling good every single day.
This story shows what happens when you finally breathe freely through the night — and how everything changes the next morning.
Made with @invideo.io — try it at invideo.io
Process:
Concept, storytelling, and editing were developed using @invideo.io as the core production platform, combining AI visual generation, editing, and creative finishing within a single unified workflow.
#BreatheRight #SpecAd #CreativeAI #InVideo #AICommercial
A small gesture.
A quiet moment.
And everything changes.
I wanted to capture a real parenting micro-moment: chaos turning into calm — not magic, just thoughtful design and perfect timing.
Spec project — not official.
Made with @invideo.io — try it at @invideo.io
Process:
Concept and direction by me.
Visual creation, elements, and creative workflow developed using @invideo.io (Nano Banana Pro).
Animations created with Kling 3.0 and integrated into the InVideo workflow.
Final editing completed within the InVideo ecosystem.
#InVideoAI #CreativeResidency #NanoBananaPro #kling3
What if Daft Punk returned to design the Ferrari F80?
A speculative automotive concept film inspired by their desert epilogue era — reimagined as a commercial-grade launch film.
This is a SPEC project. Not official.
Built as a high-production AI automotive ad.
Made with @invideo.io — try it at invideo.io
• Base image generation: Nano Banana Pro in @invideo.io
• Image-to-video motion: Kling 3.0 via @invideo.io
#invideo #ai #aicreation #ferrari #daftpunk
🔥Fan-made AI visual inspired by @donsaid — TIC.
Nuovo esperimento con Nano Banana Pro 🍌- @higgsfield.ai e @klingai_official
#fanedit #ai #donsaid #tic #aitrapvisual
Proud to have worked as AI Creative Director on this global campaign developed together with @mambogroup.ita .
A project built around the idea of balance, between energy and control, innovation and heritage, movement and harmony. The visual journey was shaped through a cinematic approach powered by a structured AI workflow, designed to translate creative vision into consistent, high-end imagery.
For me, AI is not about replacing creativity, but expanding the language of storytelling. Combining intuition, direction and technology to build new visual possibilities.
Grateful to be part of a project where craft, culture and innovation meet.
Campaign now live on 🔱 @maserati ’s official channels.
Credits:
Agency: Mambo
Creative Director: @__alberto_monti__
AI Creative Director: Andrea Mattia Grieco
Art Director Supervisor: @eleanorpeacockrigby
Art Director: Altea Leoni
Copywriter: Pietro Cremonesi
Production Supervisor: Natalie Bendaud
Producer: Verdiana Peron
Strategy & Content Director: Francesca Sonzini
Strategy & Content Lead: Erta Konakciu
Account Supervisor: Sarah Lucifora
Account Executive: Francesca Maria Caroni
#Maserati #AICreativeDirector #AIworkflow #CreativeDirection #aicinema
