So what about Greater ROC?
If you don’t know, we’ll let you in on it. This rising metro region is a powerhouse of iconic innovation, industry, culture, taste and natural wonders that isn’t talked about enough.
Some major mentions:
☑️We brought forward so many firsts, including civil rights freedoms, motion picture
and roll film, optical technologies and @wegmans .
☑️We launch legendary artists and musicians, and have a museum dedicated to play.
☑️We produce world-class wine from some of the most fertile vineyards around the Finger Lakes.
☑️We raise the bar (and a glass) with our diverse beer community, microbreweries and pubs.
☑️We enjoy the beauty of every season, from bloom time to sweater weather to fresh powder.
Changemakers are creating momentum around our nine counties. Get in the game, tag us and use #GreaterROC. Include our Champion of Greater ROC badge to show extra love.
#ROC #RochesterNY #FLX
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128th Rochester Lilac Festival 🌸 One of Greater ROC’s most iconic traditions.
Don’t miss the Lilac Local Farmers Market featuring local vendors, handmade goods, fresh foods, honey, sauces, beauty products, and more right inside the festival grounds! 🛍️
#greaterroc #rochesterny #ROCNY #FLX
🌸 We’ve teamed up with @greaterroc to GIVEAWAY exclusive 2026 ROC the Lilac Red Wings jerseys inspired by Rochester’s favorite spring tradition 💜⚾
How to enter:
Follow @greaterroc & @rocredwings
Like this post
Tag a friend who loves baseball and Lilac Festival season in the comments 👇
More tags = more entries 🎟️
Bonus entry if you share this to your story and tag both @greaterroc & @rocredwings 👀
(GIVEAWAY IS NOW CLOSED AS OF MAY 12, 2026)
Patio hangs 🤝 Greater ROC
Name a better duo.
Patio szn is officially on. From rooftop drinks to waterfront views, there’s no shortage of places to soak up the season. Here are a few patios worth adding to your bucket list.
☀️ Save this post for your next sunny day plans.
Spring finally starting to show off in Rochester
Highland Park comes alive with color this time of year — fresh blooms, soft light, and that peaceful energy you can only feel in spring.
There’s something different about seeing it from the sky… a whole new perspective on one of Rochester’s most iconic spots
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#drone #dronelife #dronestagram #dronevideo #springhassprung
@mthopecemetery isn’t just the final resting place of many icons. It’s iconic in its own right. A beautiful third space to walk the dog, see friends and enjoy peaceful solitude. Would you hang out in the cemetery for an afternoon? ✨ #greaterroc #rochesterny #wny
