The best way to describe @unitedshapes and the snowboards they make is probably ‘pure’. Since 2014 the American brand has followed a gimmick-free approach that focuses more on good design and clear purpose than big logos and brash banners—gaining a cult following in the process.
Talk to co-founder @graythompson_ , and it’s clear where this unique angle comes from. A true deep thinker, the snowboarder turned film-maker turned brand-founder has a philosophical attitude to life in the snow that extends far beyond just resort passes and ‘pow days’.
In our latest interview, we got deep on such subjects as community, going against the grain and the beauty of exploration in the mountains. Whether you snowboard or not, the stuff Gray talked about here applies to far more than just sliding around on the snow…
Head over to our site to read it...
Photos I took of the Horizon Board bringing maximum stoke to the @unitedshapes crew in Tahoe last winter.
This board is super playful- think pow slashes and side hits- and versatile for various conditions.
Come ride with us! Get yours at Unitedshapes.com
#SnowboardingRules #UnitedShapes #Snowboarders #SnowboardingPhotograpy
High Sierra camp out last spring with @unitedshapes crew! Good ‘ol blister fest to shoot the new Covert Split. Was a treat to be back out there with good company 😊
