For the ones who mother🤍
Motherhood often lives in the things no one sees.
The extra layer. The careful check. A quiet kind of love, always there when the day feels too big.
It begins before they arrive, and keeps showing up, in all its forms.
It is not always soft, but it is full of care. A steady kind of love that keeps showing up, in all its forms.
Today, we honour every mothering heart. Just as we do, every day at Gray Label🤍
Captured by @bybobalsing
In conversation with IDA HEINMERT
Meet Ida, our Head of Product. For our 15 year anniversary we asked Ida to share the proces behind every Gray Label piece. From the first fitting to the final garment, Ida guides each piece with a close eye for quality, comfort and consistency.
Read the full interview on gray-label.com/blogs/journal/in-conversation-with-ida-heinmert
Emma and Eli, together, as they are.
Gentle on delicate skin, easy in movement. Crafted from the finest organic cotton, always.
Photography by @sarahwijzenbeek
15Y GIVEAWAY!
To celebrate Gray Label’s 15th anniversary, we’re giving away a Bugaboo Fox 5 Renew stroller, together with a Newborn and Grown-Up set, for the ultimate, most comfortable strolls.
How to enter: – Like and save this post – Follow @bugabooglobal and @gray_label – Comment your ultimate stroll, where would you go, or who would you go with?
You must be at least 18 years old and living in Europe to enter. The giveaway ends at 23:59 CET on 15 May.
The Gentle Beginning with Emma Hesselberth and Jorik Mijnhijmer.
Shot with Eli at four months.
A family growing into new rhythms, expanding love, shifting dynamics, and the quiet in-between moments that shape these early months. Discovering the world slowly, deserving softness from the very start.
Photography by @sarahwijzenbeek
