Eurojackpot KNVB Beker.
The nation’s oldest football cup tournament. 108 editions. Reimagined.
A full identity system. Designed to perform across every touchpoint. Broadcast, stadium, print, digital. Developed in close collaboration with KNVB, Eurojackpot and all tournament partners.
Last Sunday, AZ beat NEC 5–1 in front of 45,000 fans at a sold-out de Kuip. The biggest stage Dutch football has to offer.
Proud moment.
This one is for our very own, record-breaking country.
From first sketch to final rollout, together with @teamnl we’ve created a season-focused identity. A system that seamlessly extends across every touchpoint throughout the most succesful Winter Olympics for the Dutch.
Cooled down. Finally out. Unforgettable.
Proud of everyone who made it happen.
De Klassieker.
Ajax vs Feyenoord.
A fixture defined by opposing identities.
Different histories, constant friction.
This artwork reflects the character behind the rivalry that defines the match today.
This year, we worked with @DutchGP to deliver consistent visual support across every stage of the event.
In the lead-up, campaign graphics built anticipation and established a strong visual identity.
During race weekend, event-specific artworks and a 100-meter TIFO amplified the atmosphere on race day.
Through scale, detail, and consistency, design reinforced the spectacle from start to finish.
Globall. The official @eredivisie matchball – Season 2025/26
Credit where it’s due.
Players from 123 countries have helped shape Dutch football. This ball is a tribute to all of them.
The pattern density reflects the number of players from each country who have played in the Eredivisie. A data-driven design that gives meaning to every panel.
We were responsible for the visual concept, production-ready design, and CGI of the ball.
Rising through the details.
Sometimes our work lives in the little details, where every frame matters. For @europaleague and their UEFA Rise Up campaign, we focused on crafting subtle animations that enhance the story, adding depth and nuance without distracting from the key moments.
Welcome to the club: Merel & Rein
We’re proud to welcome two new creative forces to our team. Fresh energy, new perspectives and even more power to push the limits of design.
Full article on our website.
A new season of football card collectibles for @topps and @bvb09
We teamed up with Topps to develop an exclusive team set for Borussia Dortmund, part of a wider collectible series that celebrates both the current squad and legendary players from the club’s history.
Designed as a high-end hobby product, each set features a carefully curated mix of formats and finishes, from autographs and game-used relics to one-of-one designs. Every detail is considered to elevate the collector’s experience, from bold card visuals to layered storytelling across the set.
As a leader in sports collectibles, Topps continues to set the standard. This release is one of several we’ve shaped together as part of their growing premium lineup.
Timeless for 125 years. @afcajax@adidasfootball
We had the privilege of contributing art direction and graphic design to this remarkable campaign, celebrating Ajax’s legacy with the launch of their anniversary shirt in collaboration with Adidas.
Captured by @jeffreypankow
