What just happened?
The luxury goods market has had many connections with gastronomy over the years – from running in-store cafés to dressing the staff and designing the tablewear – but food itself seems to be having a bit of a moment too: this week we saw designers taking inspiration from vegetables and confectionery, albeit it with a big dose of humour. Elsewhere, there are more collabs, new luggage collections, and some BIG money to be made (or spent) in the watch world. This is what caught our eye recently…
On his recent trip to Copenhagen, coinciding with the launch of Elevation by Les Eaux Primordiales, we sat down with founder Arnaud Poulain to find out a bit more about his very individual approach to perfumery.
Read the whole interview at our website.
There is an old saying, ‘if you are going to be a bear, be a grizzly’, which, in a nutshell, means that if you are going to do something, you should commit to it and think big. This can apply to everything from confidence in the workplace to choice of a shirt and, it has to be said, is not always the answer: bolder does not always mean better, and subtlety is often the preferred way. But, as an adage, it has its uses and can definitely be appropriate in the world of fragrance.
Perfumes can be graded on strength according to their concentration of essential oils: Eau de Toilette is the weakest (between 5-15%), followed by Eau de Parfum (15-20%) and finally Extrait de Parfum, which can range from 20% right up to 40%. This means Extraits have a much stronger aroma and last much longer (up to 10 hours compared to 6 for your usual perfume). Maybe counter-intuitively, due to its lower alcohol level, some of them stay closer to the skin, making them more intimate (in perfume terminology, they have less sillage, i.e., form less of a fragrant ‘cloud’ around the wearer).
