Next up in our Experience Makers series, meet Abi Scott.
A production and content master, Abi is one of the Graffiti team who make the big ideas happen. From managing Idris Elba’s socials to working with world-renowned photographer Rankin, she brings a wide breadth of experience (and some very cool stories).
She brings fresh energy to everything she does, from producing meaningful experiences to the content you see on our socials.
A safe pair of hands with a creative eye and a genuine love for the work — we’re very lucky to have her.
EVERYBODY NEEDS GOOD NEIGHBOURS
When you’re helping people make the biggest purchase of their lives, it pays to slow things down and bring everyone together.
That’s what we did for the Stockland Open Doors Festival across three locations on one weekend.
Guest expert panel, coffee carts, toasties, kids’ activities, music, a buzzing prize wall and plenty of space to connect meant a relaxed and welcoming event for people to imagine what’s next for their future home.
@stocklandliving
HOW SWEET IT IS
Strawberries. Sunshine. And a whole lot of pink. What could be sweeter?
We took @driscolls.anz Sweetest Batch on the road with an insta ready wagon that popped up across Melbourne.
3 days. 6 locations. 3,000+ berries delivered. Proof that the best things are simple and meant to be shared.
Why IWD is just another day for us.
No panels. No pink filters. No performative posts.
Just a business founded and led by women, doing the work every day. Making decisions. Running teams. Designing experiences. Delivering at scale.
International Women’s Day is a reminder of how far we’ve come and why representation still matters. We’re proud to be part of a future where it’s becoming less novel to have a female led agency. And we’re even more proud of the team we to do it with.
Next up in our Experience Makers series, meet Maddy Shard.
Graffiti’s longest serving team member.
Account Director, culture queen and the kind of leader who knows the work inside out because she’s done it herself.
From production back of house to client facing, Maddy brings heart, grit and a deep love of turning brands into real-world experiences. We’re very lucky to have her.
Cool Your Jets. Summer energy. Smarter choices.
Jet skiing is about freedom, fun and being on the water and the safety messaging should meet that mood.
Partnering with Safe Transport Victoria, we launched the Cool Your Jets pop-ups with a rider-led approach designed for peak summer behaviour. Real conversations, right place, right time.
Live across Rye, Safety Beach and Patterson River from weekend one, with riders engaging on their own terms.
A serious message, delivered the right way.
Well that was a big FEBRUARY!
In this month alone, the Graffiti team have delivered 27 live event days across multiple clients and states, with 84 Graffiti crew on the ground making it all happen. That’s nearly one live activation a day… and there’s still one day of Feb left.
Look out March. We’re just getting started.
Summer Series. All Aboard!
After launch, we kept the momentum going. Across eight weeks, we brought the Metro Tunnel to life with pop-up performances, sweet treat giveaways and playful reasons for people to explore the new stations and lines.
The standout? A simple printed passport.
Stamp all five new stations. Keep it as a souvenir. Win a prize.
In a world constantly pushing digital, this small, tangible idea took off.
17,000 passports stamped.
6,000+ treats handed out.
Hundreds of scavenger hunters on the network.
Proof that sometimes the simplest ideas create the best engagement.
The Experience Makers
Sophie Millard. Account Manager
Quick on the fixes.
Rock solid when it counts.
Pro coffee runner.
Career highlight: Touring major race circuits with BMW in the UK.
I love event days. It’s GO TIME and so much buzz
Making My Mark means raising the bar every single time.
Count on a great partnership.
Working with our new client Trelleborg has been a dream. From getting under the hood of their business to launching a bold new brand positioning, Count on Trelleborg, we’ve loved every step of the journey so far.
We delivered a national OOH campaign, hit the road with the touring Tread Shed activation, and rolled out campaign kits to retailers across Australia.
It’s a great example of what happens when strategy, experience and execution come together and we’re just getting started.
Experience design starts with people. How they move through a space, how it feels when it’s alive, and what they take away once it’s over. Not just how it looks in a render.
We work alongside builders, but our role is to design what happens inside. How the experience performs, what it’s meant to achieve, and how people actually respond once it’s live.
Because when the goal is connection or impact, the build is only part of the story.
