Experience isn’t just what we do - it’s where we live. 🌍
At George P. Johnson, we believe that every moment is an opportunity to inspire, engage, and connect. From Melbourne to Mumbai, we’re pushing the boundaries of creativity to design best-in-class experiences that resonate long after the lights go down.
Whether it’s a global summit or a high-octane brand activation, we don’t just build stages - we build worlds.
Ready to experience everything? Let’s create something unforgettable.
#GPJ #ExperienceEverything #EventProfs #BrandExperience #CreativityUnleashed
The craft behind performance, brought to Melbourne 🐨
Thank you 🇦🇺 Rinky Hijikata and 🇺🇸 Jessica Pegula for being a part of a fantastic evening! 🌃
@yonex_tennis | @gpjanz
#TeamYonex #VCORE #LaunchParty
Great design requires world class execution.🎾
We’re thrilled to have partnered with @yonex_tennis to bring their Australian Open Pop-Up experience to life.
GPJ focused on the technical delivery, build management and seamless execution of the space, turning complex drawings & transforming a vacant building in Melbourne CBD into a high-traffic, premium retail environment.
A huge thank you to our team and the incredible partners who helped us deliver this project with special shoutouts to @wojosigns@interplay.sports@displaywise@potplantproductions .
The Yonex Pop Up is open until Jan 28th - Pop down and experience the craftmanship and amazing line of products from Yonex if you are in town.
#GPJ #Yonex #AO2026
🎾 @yonex_tennis@australianopen 2026 🎾
This year marks a special milestone for us, as we bring one of our longest-standing growth stories to life once again at the #AusOpen.
What started as providing a service has evolved into a deep strategic partnership. We aren’t just building stands; we are helping tell the story of a brand that now commands nearly 30% of the high-end racquet market and is becoming ubiquitous on the world stage.
From the technical intensity of the stringing room under Rod Laver Arena to the fan energy at Show Court 3, and now to the premium experience of the official Yonex Pop-Up, Showroom, and VIP Player Lounge—it’s been incredible to see how far this campaign has grown. Together, we continually raise the bar year after year!
If you’re at the AO this year, make sure you check out our Yonex ‘Senbonbiki’ Activation at Show Court 3 and head down to the amazing Pop-Up Showroom in Melbourne CBD:
📍 Yonex Pop-Up Store - 371 Lonsdale Street, Melbourne 🕚 Open daily 11am–7pm | Jan 16–Jan 28
Big congratulations to our epic team for their craft, dedication, and for once again delivering world-class results.
#GPJ #Yonex #AustralianOpen #StrategicPartnership #EventMarketing #AO2026 #TeamSuccess
Looking to stay on top of the latest experience marketing trends? GPJ's Experience Intelligence has you covered. In this issue, we explore the next wave of sustainable experience. As sustainability enters its second act, brands and event organisers are doubling down on the 3 Ps, (People, Practice and Profit), to design smarter and more transparent systems that are becoming mainstay for the experiential landscape at large.
Link in Bio for more.
#gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends
Can’t believe it’s finally here!
We’re pumped to be here up in Brisbane supporting @ultraentrepreneur@dallagliorugbyworks@britishandirishlions with this incredible challenge.
Day 1 of 14.
1,000 km to go.
Sydney, here we come!
#ultraendurancechallenge #thelongrun #dallagliorugbyworks #britishandirishlions
At GPJ we’re all about creating unforgettable experiences, but also doing it responsibly. Our journey towards more sustainable events is a constant evolution, focused on People, Planet, and Practices. We like to say, “Progress over perfection.” It’s about making real, consistent progress every single day. We’re proud of the path we’re on and excited to share more of our story with you.
#OneGPJ #GPJCares #CSR #Sustainability
Looking to stay on top of the latest experience marketing trends? GPJ's Experience Intelligence has you covered. In this issue, we explore how in a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
Link in bio for more.
#gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends
Want to keep up with the latest in experience marketing? This month, GPJ explores how experiential culture is evolving. Music fans are co-creating with artists, sound and taste are taking centre stage in sensory design, and even transit spaces are becoming destinations.
Link in bio for more.
#gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends
In 2025, brands are shifting toward more personalized and community-driven sports experiences. In this month's special report, we cover premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism reshaping the fandom.
Looking to stay on top of the latest experience marketing trends? GPJ's Experience Intelligence has you covered.In this issue, we unpack how brands are shifting toward more personalised and community-driven sports experiences by leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.
Click on the link in our bio for more.
#gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends
HUGE shoutout to our amazing Growth and Development Manager, Darren O'Meara for his selection as a finalist in the Progress award category for the B2B Marketing Leaders Forum Hall of Fame Awards 2025. Already a winner as far as we're concerned, this is an outstanding achievement and we look forward to celebrating with him at the Gala. Congratulations Darren!
