At the start of 2025, we set some big goals. We didn’t hit them all, but keeping prices low while improving products at the same time is a win.
Looking to the year ahead, here’s what you can expect:
✨ 7 new releases with 4-5 existing product improvements. We’ll incorporate new ingredient innovations to make current products better. We’re also improving the sourcing of several ingredients for more environmentally friendly alternatives.
🌍 Expanding our assortment in the UK. Launch availability across the EU.
📝 3-4 published research papers and supporting clinical trials from our R&D team. We will also start sharing what percentage of each product’s ingredients come from renewable sources rather than fossil fuels.
🤑 Same low prices. We’re committed to keeping prices low in spite of tariffs and inflationary pressures.
Thank you for helping make 2025 a great year! If you have any suggestions or feedback, please let us know below.
Wishing you all the best in 2026!
– Nils, Co-founder
#goodmolecules
Does anyone ever lower prices after raising them?
Not usually.
This time of year it's common to see brands raise their prices. And where does it go? Things like expensive offices, advertising, and influencer trips. (Wall Street and private equity firms also love higher profits.)
The extra markup always gets spent. That's why it's easier to raise prices than lower them.
We're not planning to raise prices in 2023.
This would defeat our goal to help as many people around the world see a difference in their skin as possible.
Instead, we're negotiating lower costs from suppliers and cutting our ad budget. We know repeat business and referrals from satisfied customers are the best way to grow.
Thanks for helping us spread the word.
Happy New Year!
