đThe softest, toughest, highest-quality flannel youâll ever wear. Designed in Detroit. Ethically made. $5 donated to wildlife with every flannel sold
Most people see the miles, the race days, and the podium shots (lookin at you, @mtb_kyan ).
What they donât always see is the work in betweenâearly mornings, garage floors, busted knuckles, and the details that make the ride even possible. #putinwork
@ct_perkey
#flannelshirt #flannels #menswearblogger #menswearstyle
Fresh off the ice. đŚŞ
Behind the scenes with Cameron.
DOERS SERIES â coming soon.
#oysters #oystersfordays #detroitchef #detroitchefs #traversecity
Markus Poulsen is the kind of guy who doesnât do anything halfway.
Originally from Denmark, Markus made the move to Indiana in 2017 to play soccer at the University of Southern Indianaâa transition that says a lot about his grit before you even get to the bike. Fast forward to last March, he picked up his first gravel bike⌠and hasnât looked back since.
What started as curiosity turned into obsession real quick. The kind where you chase miles, not medals (though we have a feeling both are coming).
Weâre fired up to have Markus riding with the MuskOx herd at this yearâs Barry Roubaix. Heâs putting in the work, showing up with intention, and weâre betting on a seriously strong performance.
Letâs go, Markus!! đ´ đ
@poulsen.16@barryroubaix1
Andy is the kind of guy who shows up.
A husband, a dad of three, and someone who feels most at home outside, whether thatâs on a stretch of gravel road or a beach day with his family. For Andy, riding isnât about noise or numbers. Itâs about the quiet. The miles. The simple act of pushing forward.
Thatâs exactly why he stood out to us.
As one of two riders weâre backing for the Barry Roubaix, Andy represents what MuskOx is all about â putting in the work, getting outside, and doing it for the right reasons.
Weâre proud to support him this year. Looking forward to seeing him out there putting in the miles. LETâS GO ANDY!! #brx #barryroubaix
This man knows the vibes. If you arenât hitting Prima in a flannel when the sunâs out, are you even skiing? Rugged enough for the descent, soft enough for the après-ski đť
100% USA-made heavyweight cotton t-shirts built the hard way â from seed to tee in three states: TX, NC, MI.
#gomuskox #roamfreely #americanmade #usamade #americanmanufacturing #heavyweightcotton
Western layers. Monochromatic mood. Light brown corduroy setting the tone. Red flannel for that rugged contrast. Type II jacket structured and classic. Heavyweight sterling silver adding weight where it matters.
What pulls this look together?
__________
.
Necklace, ring and bracelet: @clocksandcolours
Grand flannel shirt: @gomuskox
Leather hat: @americanhatmakers
Boots: @redwingheritage
#sterlingsilverjewelry #ruggedstyle #flannelshirt #redwingheritage #menswear
đ¨Free entry alertđ¨
MuskOx is giving away two free BRX race passes. All you have to do is follow @gomuskox , and send a DM with why youâd like to race BRX this April 18th in Hastings, Michigan. You can also submit on behalf of a friend. Racers will be given passes by March 6, 2026.
Are you ready for the start line? đ
#gomuskox #roamfreely #barryroubaix #gravelforall
When the snow melts, the excuses melt with it. The trails open. The bikes come down from the rack. The dirt kicks up. The same flannel that wins awards is the one that shows up for the ride. The Grand Flannel isn't just for winter. Itâs for the men who donât stop when the seasons begin to change.
Dirt Season > Desk Season
#gomuskox #roamfreely #mtblife #Colorado #mtb #gravelbike
