We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
Concept exploration inspired by Formula 1 speed and materials. ✦
AI or CGI?
Guess in the comments.
Music by @sonoroll__
#formula1 #productvisualization #cgi #aiart #3dvisuals
Behind the scenes of our @wearlumia campaign, when the startup launched Lumia 2, the world's smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Here's a look at how we built it in CGI, revealing the inner mechanism, the Torqlock system, and how the product naturally locks onto the ear.
A premium, minimalist visual approach for a unique health product.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
The future of health tracking, designed to disappear.
@wearlumia turns smart earrings into a discreet way to track sleep, cycle, activity, blood flow and more.
Really happy to be part of Lumia’s adventure!
#CGI #Lumia #HealthTech #Kickstarter #SmartJewelry
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
Form follows silence. ✦
Visual concept for @zeekreurope 007.
Every curve, every surface, every reflection — measured.
✦ Comment “LAUNCH” to explore what we can build for your brand.
#zeekr007 #automotive
Most brands post without content logic. ✦
No layer strategy. No clear function. Just constant selling.
Here's the framework: 4 content layers that build business results.
Hero creates attention.
Proof builds trust.
Culture builds relevance.
Conversion captures demand.
Most brands over-index on conversion. Premium brands build all 4.
Where premium CGI fits: Layer 1, Hero.
The content that stops scrolls and elevates brand perception.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
