Launching a product is not just about visibility.
It’s about building a structured go-to-market ecosystem that drives awareness, relevance, and meaningful engagement.
Last December, we partnered with @coloriprimo to launch their Christmas Advent Calendar (age 4+), a creativity-led product designed to transform the daily Christmas countdown into a progressive, hands-on creative journey for children.
Our launch framework:
Step 1 — Strategic Content Architecture
We built a multi-format content system (graphic, photo, video) designed to educate, inspire, and communicate the product’s daily value.
Step 2 — Targeted Creator Partnerships
We activated carefully selected family and education-focused creators to ensure audience alignment and contextual credibility.
Step 3 — Precision PR Seeding
We developed curated PR lists to maximize qualified reach and trigger authentic organic amplification.
Step 4 — Community Activation
We leveraged Stories to turn the countdown into an interactive ritual, increasing daily touchpoints and retention across the 24 days.
Step 5 — UGC Ecosystem Development
We partnered with UGC creators to showcase practical daily uses of each Advent surprise, reinforcing functionality and sustaining momentum throughout the entire countdown.
Organic Results:
+30 creator contents
1M+ impressions
700K+ accounts reached
50K+ profile visits
Content we’ve been loving (and creating) for our clients this month 💛
From creative direction to full production, we bring ideas to life with short-form content that performs.
