Korea sells banana packs where every banana is at a different stage of ripeness.
One of the smartest fundraising metaphors, and it isn't even about fundraising!
(Credit to @SoveyX for the original tweet.)
Most fundraising programs work the opposite way. The income comes mostly from one place: the same loyal file, a small group of major donors, or whatever event drove last year's number. When the next number needs hitting, the only lever is to lean on that one place harder. It works for a while.
The programs that hold up across decades are running on several clocks at once. The annual fund, monthly giving, major gifts, and estates all ripen on different schedules, and each tier has to be replenished while the others are giving.
Which side does your program live on?
A client wanted to stop mailing donors who gave in the last 30 days.
The team worried they were pushing donors away by asking for another gift too soon.
So we looked at a full year of cultivation mailings to see what was actually happening...
If your organization has ever pulled recent donors from a mailing because it "felt like too much," this one's worth a swipe.
We saw the "little workers" trend and thought… nah. We'll let our dishwashers do the talking.
Swipe through to meet the give* team — as told by how we load (or don't load) our dishwashers.
Can you match the dishwasher to the team member? Drop your guesses below.
We create and produce a lot of mail, but it always hits a little different when we receive it... Especially when it’s from a client!
Getting this postcard from @sevacanada was the absolute highlight of our week.
Since 2009, Seva Canada and its regional partners in Madagascar have worked tirelessly to provide life-changing, comprehensive eye care to those who need it most.
Thank you, Seva. We appreciate you and the incredible work you do! ❤️
The whole donor experience in three books! Before the ask. During the ask. After the ask.
Our lead copywriter Jess pulled these off her shelf — in the order your donors actually experience your fundraising:
1 ~ Pre-Suasion (Cialdini) What happens before you make the ask determines whether the ask works. Every strong direct mail package does this instinctively. Cialdini explains the psychology behind it.
2 ~ The Power of Moments (Heath & Heath) Why certain experiences stick and most don't. Read it, then look at your donor journey honestly. The coffee stain on Jess's copy tells you how often this one gets reached for.
3 ~ Thankology (Sargent) The case for treating your thank-you letters like they matter as much as your appeals. Because they do. Maybe more.
April 1 marks a new fiscal year for a lot of the nonprofits we serve. Not a bad time to read something that changes how next year goes.
What would you add to this stack?
Some nonprofits are quietly growing their fundraising revenue right now. Not because conditions are good... They're not. The donor pool has been shrinking for a decade, but a deliberate choice is separating the ones moving forward from the ones waiting it out.
We've run A LOT of donor file audits. Each one tells a story. Do you know yours?
give*'s comprehensive DFA calculates five-year trending and helps you understand what opportunities require your attention today and what threats to prepare for tomorrow. From 10K to 10M transaction records, your DFA is a custom report, presented by a senior giver, to help you raise money and do more good.
Contact us to learn more and schedule your next donor file audit. [email protected].
Everyone at give* is excited to welcome Dana Bronsteter as our Director of Operations! Dana joins us at this important time as we expand our digital services in Canada and the U.S.
She's a PM pro and can also recommend the top places to get a Kouign-amann in Toronto. Go ahead and ask! 🥮
🚨 New Email Sending Requirements Alert! 🚨
Gmail and Yahoo! are upping their email security game. Swipe left to dive into the key changes you NEED to know and implement before February 2024! 🤔 ➡️ Feeling lost in the email jargon? ✉️ DM us! We'll help your nonprofit navigate these changes seamlessly with our expert
team!
Thousands of 🇨🇦 charities will begin a new fiscal year on April 1.
Some #nonprofits are under pressure to spend their remaining fundraising budget now. Are you one of them?
#Reachout, we can help!
Four (incorporated) years of connecting donors to the causes they believe in... ❤️
Four years of connecting with incredible clients doing so much good in the world... ❤️
Sincere thanks to everyone who has been with give* on this journey. We can't wait for the next 4 years and beyond!
Happy birthday to us.
We're #grateful for YOU!
Welcome back to #BehaviouralEconomicsWeek!
This whole week, we’ve been talking about the threads that run through our decision-making processes, and how they motivate people to give.
Let’s talk about how one good turn deserves another!
#socialgood #causes #philanthropy #donate #donation #nonprofit #socialimpact #charity #dogood #directresponse #fundraising #BE #behavioraleconomics
