Greater Goods Coffee Roasters

Vietnam recap 2025 - I had an incredible opportunity to visit our friends and coffee partners in the central highlands of Vietnam. My experience this year was quite different and more immersive, because I came to visit during what is supposed to be harvest season. This year was definitely a bit more challenging. Some of you know that the area was just hit by a typhoon which caused flooding everywhere. This coffee season has been delayed and tough for Southeast Asian coffee harvest in general. Not only is harvest late due to the changing weather patterns which has produced an incredibly low yield, but farmers lost their coffee in the floods. Everyone is navigating delayed harvest, so there wasn’t as much to see and coffees samples to cup. It was enjoyable all the same. We got to catch up and drink So Much coffee. Thank you for the hospitality and friendship @zanyacoffee @locrung_naturegift . A special thank you to Hung Farm for taking time away that you didn’t have to meet up with me, even if it was for only 15 minutes. We hope to bring back your coffee next season.

Happy Mother’s Day to y’all’s mamas, and to our mamas, and all the mamas! However they exist in your life, we hope you find a moment to give ‘em a call and tell them how much they mean to you. We talk a lot about morning routines, and wanted to take a moment to share some of our mom’s morning routines. Let your mom sleep in today, and then surprise her with her favorite morning drink! ☕️🫶🏼💕

We’re excited to announce you can now find Greater Goods beans in Parker and Scott! @parkerandscott If you haven’t been by… what are you waiting for?? They support local, by stocking their shelves with unique and fun handmade items. Bonus: they’re committed to sustainability — check out their refill station when you go by! You can refill on clean ingredient house supplies like detergent, dish soap, and hand soap, etc. We are so excited to be featured in their stores. Go check ‘em out, and grab a bag of Greater Goods beans too!

Last week our team laced up their shoes to support the Texas Autism community at the 18th Annual Texas Autism Walk! 👟 The funds raised go to programs that connect people with Autism, their families, and caregivers to resources and support across Texas. We were excited to get to participate! Proceeds of our bags with the purple button go to supporting the Autism Society of Texas, and it was great being able to show up and support in this way as well! @autismtexas

Our director of operations is obsessed with koozies, and every year she’s said (pleaded) “but guys, what if we had a KOOZIE??” It looks like dreams do indeed come true, because we got koozies! Rep your favorite roaster, on any brew 🔥☕️

We 💜 @ggroasting

Towards the end of last year, I had the honor of going to Peru on an origin trip. This was a special origin trip for me. We were invited to Sustainable Harvest’s Let’s Talk Coffee® 2026 Conference, which was held in Lima, Peru, to speak on a panel about some incredibly important topics on sustainability from our coffee producer partners and all along the supply chain. We shared our experiences on the post-pandemic recovery and our ongoing challenges as a small company in such a volatile coffee market. Not only was this an incredibly important topic to us, but it’s something that we’re all navigating right now in the coffee industry. From the current climate change and challenging harvests with low yield and quality, to tariffs that some of us are still paying off. We were so incredibly honored to have been asked to sit on this panel to take part and learn from so many others in the industry. Churupampa is a regenerative agriculture certified organization with many partner farmers being ROC certified. Their facility is incredibly innovative and sustainable. We learned about the programs and support Finca Churupampa provides to their 386 organic member co-op, with our newest relationship coffee from Mario Jesus Rufasto, being one of them. We’re really excited about our newest relationship coffee with Mario Jesus. It’s been a while since I’ve gotten to cup something so fruity and vibrant with so much clarity and complexity. Grab yourself a box of Peru, and let me know what you think! - KT

Start your morning with a big mug of good vibes. Our Good Vibes beans hail from Brazil, the world’s premier coffee-producing region. Brazilian coffee is our most approachable, crowd-pleasing profile—rich, full-bodied, and satisfying. Expect notes of hot cocoa, peanut butter, and dried cherry. It’s one of the most popular picks in our lineup for good reason.Good Vibes is consistent year-round, delivering the same delicious cup every time. If you’re a coffee drinker who loves reliable flavor, consider bringing some Good Vibes to your preferred brew method today. Bonus: it’s 20% off for the whole month of March with discount code COTM20.

A few of the faces that come together to get the dang thing done er’ryday! ☀️🌻🌟

Lunar New Year at Springdale felt extra special this year 🧧✨ So grateful for everyone who came out, grabbed coffee, shared laughs, and celebrated with us. Nothing makes us happier than spotting our regulars “in the wild” and getting to introduce new friends to what we’re all about! Big love to the event staff and everyone who stopped by to say hey. Already counting down to next year!

So excited to welcome @littleleapsplaycafe to the Greater Goods family! ☕️ 🐻 A space built (from the ground up!) for connection, play, and truly specialty coffee just north of Austin. We love partnering with folks who care deeply about their community and the experience they’re creating, especially for kiddos. You've GOT to check out the literal play coffee shop inside their play area- handcrafted wooden gear, kind of better than some I have at home. If you haven’t stopped by yet, consider this your sign. 💛

Happy Lunar New Year, y’all! The Horse doesn’t follow the path—it makes its own. As we welcome the Year of the Horse, we’re celebrating self-reliance, energy, honesty & prosperity. We’re excited to be at the Lunar New Year Festival this weekend. We hope to see you there — sneak peek of our menu to come, later this week. Lunar New Year Festival Sunday, Feb 22nd l 11am - 5 pm 1023 Springdale Road @thepapercraftpantry