is it just us or are 10+ steps washday routines back in style?
here’s your reminder that less really is more when it come to your washday.
the most important step is actually doing it (1x week!) 🔄
bond repair, protein treatments… it can get confusing, but what’s most important is how the whole formula works together!
at their core, proteins, when used the right way, help reinforce your strands and improve how your hair holds up over time by reinforcing weak points along the hair strand
DEEP IT uses hydrolyzed pea protein within a strengthening system that supports the hair internally while conditioning the surface, so you get strength without stiffness or brittleness ✨
use weekly for treatment-level results, every wash day
your hair goes through a lot between washdays: heat, humidity, styling, the stress of daily life…
DEEP IT is a treatment (not just a conditioner) designed to support your hair from the core of the fiber to the surface
So no matter how you style it, it stays strong 🧬
We get it, trims feel like the last thing you want when you’re trying to retain length.
But skipping them is often what’s holding you back.
Think of trims as maintenance, they’re actually the best way to protect your progress.
Trim schedule:
• Every 8–12 weeks if you heat style, color, or manipulate often
• Every 12–16 weeks if your routine is low manipulation
When was your last trim? 👀
