CULTURE, BEAUTY AND TRAP MUSIC

Beauty Bounce last week was an entire vibe! A space for Black beauty, care, and community, held inside a legacy of craft at @joinbraidhouse . It felt like the ultimate girls room✨ We’re deeply grateful to honor the legacy of @joinbraidhouse while activating a vision for what comes next: more sustainable pathways for Black beauty businesses to be seen, supported, and expanded. Black women are usually the last to get their flowers, EdgeCtrl is here to change that. We’re building toward something bigger.. sustainable ecosystems for Black beauty businesses to thrive. Special thank you to: @joinbraidhouse @blackwomensyogaco @beautyhausnoho @growyouredgesback @nylaabaybee @suprnova.wav for making this event possible! Thank you to our shooter @themuseshoots for these amazing photos. Stay tuned for the next Beauty Bounce coming soon to a black owned salon or beauty supply near you.💕

Update for Beauty Bounce 💋 We’re excited to announce that the @blackwomensyogaco will now be leading our 2:30PM flow at Braidhouse. We’re shifting from Pilates to a grounded yoga experience centered in breath, release, and restoration, held in community. Please bring your own mat 🧘🏽‍♀️ Everything else remains the same: 2PM–6PM Beauty Bounce at Braidhouse Free RSVP | 50% off in-store Music • Beauty • Vendors • Community

Get your quick fix today with @beautyhausnoho ! We’re excited to welcome Beauty Haus NoHo to Beauty Bounce 💋 They’ll be curating our press-on nail station inside the space! This is what Beauty Bounce is about: beauty as ritual, care as culture, and community as the backdrop. Saturday in North Hollywood 2PM–6PM Free RSVP | 50% off everything in-store Come get your nails done, your energy right, and be part of the moment.

BEAUTY BOUNCE IS TODAY! POV: we turned a beauty supply into a community experience. 💋 This Afternoon, @getedgectrl ’s Beauty Bounce takes over Black-owned beauty supply in North Hollywood @joinbraidhouse as we close out their final weeks in store. THE ENTIRE STORE IS 50%OFF EVERYTHING! @blackwomensyogaco will be offering a free yoga flow at 2:30! @beautyhausnoho is powering the press on nail bar! Free edge controls by @growyouredgesback Sounds by: @nylaabaybee and @suprnova.wav 2PM–6PM Reclaiming our essence, community, and impact. This is what it looks like when we don’t let Black spaces close quietly.✨ Grab your rsvp!

This Saturday, @suprnova.wav joins us on the decks for Beauty Bounce, an intentional community activation inside a Black-owned beauty supply in North Hollywood: @joinbraidhouse Before the doors close at the end of the month, we’re turning the space into something more than retail, music, movement, wellness, and care, all under one roof. 2PM–6PM Mat Pilates. Beauty vendors. Community energy.

This Saturday, we’re welcoming @nylaabaybee to help us set the tone. A day rooted in community, movement, and music! We’re coming together to support a Black owned beauty supply as they transition into their next chapter. Everything in store 50% off. Meet us at @joinbraidhouse Doors at 2PM Mat Pilates at 2:30PM with @maddiesjohnson @nylaabaybee + @suprnova.wav on the decks RSVP is free. Join us.

We’re closing the store but we’re throwing a party on the way out. Shop our 50% off sale this Saturday. Live DJ. Photo Booth. Giveaways. Come get it before it’s gone and help us clear the shelves! Bring a friend. Tag a braider. 📍6522 Laurel Canyon Blvd, North Hollywood

Beauty Bounce is back! We were bringing down the house one last time at @joinbraidhouse . 💔✨ Before they close their doors on April 30, we’re coming together to celebrate the space, our community, and everything it’s meant to us. We created Beauty Bounce to highlight the disparity of physical beauty supply’s that are black owned and to encourage ongoing community support to help existing businesses stay open. As Braid House will expand beyond their iconic North Hollywood location, we will shop, vibe and dance together in celebration of what they’ve accomplished and what they’re going to be accomplishing in this next chapter. Join us Sunday April 25th from 2–6PM for an afternoon of movement, beauty, and music: • Mat Pilates with Maddie Johnson at 2:30PM • Press-on nail bar • Beauty bar (touch-ups + services) • Product demos + giveaways • Photo booth moments • Live DJ sets by some of your favorite femme DJs And as we celebrate, the store is officially closing, so everything must go. Come shop the sale before it’s all gone! Pull up, bring a friend, and let’s send it off the right way. 💐

@djneysay really said “let me take y’all back real quick…” then flipped it straight into bounce 😭🔥 The energy was everything for our first Beauty Bounce! Stay tuned, we’re bringing the next one to a Black-owned beauty supply near you. 💅🏾✨

Soft, Strong, and fully in our power. 💞✨ Friday was a reminder that caring for yourself goes deeper than how things look on the outside, it’s about discipline, intention, and choosing you in real time.💪🏽 So proud of all the ladies who stepped into the room and got to work. Every rep, every breath, every moment was intentional. You could feel it. Thank you to everyone who showed up and poured into themselves. This is what it looks like when you decide to show up for your life on purpose. Huge love to our partners who helped bring this to life: 🥊 @stronghousefitness for the space + energy 🥊 @brickcityboxingla for leading with intention and power 🍩 our protein donut vendor @kingdemnutrition (y’all went crazy for these) 🍦 protein ice cream @kovakream (because balance, always) 🍬 @squatgummi creatine gummies for keeping us fueled 🥤 @mogulwellness fresh pressed juices to bring it all back together 🎀 @growyouredgesback keeping us together with the free edge control 📸 photobooth by @themorningaftermedia And to the women in the room, you are the moment. 💫 This is what it looks like when we choose to be soft and strong at the same time. 💋 Thank you ladies for coming, showing up and pushing yourselves. Thank you for selling out my first boxing experience! I’ll definitely let you know details for the next one!

Bounce Beats and Beauty Vibes at our first Beauty Bounce this weekend! More to come✨

LA! Join us tomorrow for Dream Girl University! ✨Led by @franceleslia a celebrity stylist, educator, and fashion editor who’s worked with Vogue, Cardi B, ASAP Rocky, Kelly Rowland and more! ✨ For $35, you’re getting: – A hands-on moodboard + styling session – Direct access to a celebrity stylist & fashion editor – A guided reset on your personal aesthetic + brand – Professional photos by @themuseshoots to step into your next era – A room full of women who are actually doing the work This isn’t just “come make a collage.” This is you making a bold first step in an elevated direction as the Dream Girl or GentleBaddie you are! Limited seating and tickets are moving quickly, so secure your ticket today and we’ll see you tomorrow!