Amasunzu or Isunzu, Rwanda hairstyle
Through research, conversations, and observation, with @cause.tm we’ve been exploring the relationships between visual art, spirituality, mysticism, and design.
The amasunzu a traditional Rwandan hairstyle once worn in more than 30 different forms by men and unmarried women, became one of the many inspirations that stayed with me. A language of identity, status, and beauty carried through form.
I like to think that, materials, gestures, and forms can carry both ancestry and possibility at once. As reminder that our heritage is not something behind us.
@germainisel worked as an artistic director and scenographer in Paris, collaborating with luxury brands and renowned French houses, before moving to Montreal to work as an industrial designer at a multidisciplinary agency. These years honed his skills in conception, creation, and ideation, while developing an adaptable and versatile approach.
Working for an Architecture agency and having opportunities to work on international projects across Europe, North America, and Africa, has strengthened his ability to think beyond borders and disciplines, pushing boundaries of design and create a positive, lasting impact by turning ideas into meaningful realities.
Design for a Cause.
We craft spaces and objects that forge an empathic connection with users. Through diligent research, we’ve delved into the relationships between visual art, spirituality, and mysticism, trying to envision how these cultural narratives can influence future design. By incorporating sustainable materials and practices, we aim to honor both the past and the future.
Music composed by @malloyjamesofficial
Script by @meggypyanee
Video by @jsmntran
Introducing CAUSE a versatile multidisciplinary studio where architecture, design, art and ecological consciousness converge. At the intersection of innovation and cultural awareness, we strive to lead in crafting designs that honor history while shaping the future.
Every piece we create embodies the legacy and contributions of our culture, blending heritage with modernity to leave a lasting impact on both the design world and the broader cultural conversation.
Taking a step back to reflect on what CAUSE truly means and where it all began.
From sharing a passion for architecture, product design, and fashion but also a deep commitment to sustainability and culture, our mutual respect for our African and Creole heritage that united and leading us to the creation of Cause.
Stay tuned to discover more about CAUSE.
Art direction & video by @alouane_s_r
Music composed by @malloyjamesofficial
Script by @meggypyanee
