Gerard + Belevender

@gerardbelevender

Michelle Gerard + Jenna Belevender Creative Direction & Photography Designing visual worlds for cult-status food & bev
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Weeks posts
@littlesaintsco Fall / Holiday Campaign 2025 🥃 We’re lucky to be able to build more rooms onto the Little Saints Estate this year. Client collaboration takes on a whole new meaning with @meganjoklein — we love that she’s always trying new things and betting on creative 🪩 Cheers to 2026, there’s so much more to come
98 9
5 months ago
Fully stocked for a whimsical season, built in studio 🪩🎄🥃🔥💚 Little Saints Fall ✨ Holiday Campaign for St. Oak
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5 months ago
Back at The Estate for @littlesaintsco For this shoot we built two rooms: a study and a parlor 🥃📚both with the ability to shift seamlessly into the holiday season Designed, sourced, built, styled and shot all in our studio by us ✨
110 6
5 months ago
A fake lab built in the middle of a photo studio. We test tire tracks in purple moon sand, check traction on a patch of mud, and cut headlights through fog to simulate “real conditions.” Somewhere between mysticism and a public access tech demo, we shot @ridealso 🚲💨 It’s not every day we get hired to create like this. Michelle built and designed dozens of the props by hand for weeks— from remaining vintage games and coffee pots into lab equipment, to building her own “computer” out of foam and hand painted buttons sourced from @artsandscraps …it was hard to keep up with the BTS. Shout out to our Detroit team ✨ Production / everything assist @cponsaran Digi tech @mattlaverephoto Studio @theworklight As well as a huge thanks to the team from Also. @akc___ugc @3rd_larry @suhadolnik for being incredible collaborators, wanting us build something different, run with wild ideas, and for choosing to shoot this in Detroit 💜 we’re so grateful.
108 3
6 months ago
@ridealso launch campaign, October 2025 Detroit Crew: @cponsaran @mattlaverephoto @theworklight Also. Crew: @akc___ugc @3rd_larry @suhadolnik
61 3
6 months ago
Building the world of @ridealso Detroit Crew: @cponsaran @mattlaverephoto @theworklight Also. Crew: @akc___ugc @3rd_larry @suhadolnik
73 5
6 months ago
Congratulations @littlekimannarbor @chefjihyekim 🎉✨❤️‍🔥
74 2
9 months ago
In process @littlekimannarbor
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9 months ago
94 6
9 months ago
If you’re old enough to remember the following ads and those vague cool trapper keeper covers, you’re in good company here. Part of our Special Effects & Computer Photography Series looks at old ads, taking inspiration from thier design elements. To the question of how these images were made: So much of what we shoot and design on our sets is practical, if you’ve ever flipped to our reels you’ll see countless hours of BTS.
74 1
9 months ago
Special Effects & Computer Photography Series 💽💾📠 Using what old tech, like floppy disks, we have in our prop library and references from our books of vintage ads or stock photography, we created this series. History’s version of what tech could and couldn’t do, what was seen as important or world changing, often ends up in a junk drawer of an estate sale.
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9 months ago
Special Effects & Computer Photography Series 💽💾📠 photographing old tech we have in our collection, calling back to vintage advertisements
23 1
9 months ago