General Projects

@generalprojects

A creative-led real estate developer that builds innovative and inspiring buildings wholly designed for the new economy | Certified BCorp
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The opportunity at The Annexe is not simply to restore buildings, but to revive some of that spirit too. By bringing together food, hospitality, public space and heritage-led design, The Annexe will help return a sense of life and movement to Smithfield - bringing back the bustle to one of London’s great historic markets. #Placemaking #PublicRealm #LondonProperty #RealEstateDevelopment #CulturalDestination HospitalityDesign FutureOfCities
25 1
15 days ago
Delivered in partnership with the City of London Corporation, Esselco Group and @officialheatherwickstudio , the project forms part of the wider Smithfield masterplan. At its core, this is a retrofit project in the fullest sense: a careful reworking of existing buildings to support new forms of use, public life and commercial energy, while retaining the character and integrity that make them worth preserving. #AdaptiveReuse #Retrofit #Restoration #Regeneration #UrbanRegeneration LondonHeritage
22 2
15 days ago
Cities are never finished. Their most important buildings are not preserved in stillness, but given new relevance over time. Set in the heart of West Smithfield, The Annexe is a landmark restoration and retrofit project that will bring new life to a remarkable group of historic market buildings. Once part of Smithfield’s working market infrastructure, the site is being transformed into a new cultural and hospitality destination, combining a new market, boutique hotel and public realm beside the future London Museum. #TheAnnexe #SmithfieldMarket #LondonDevelopment #HistoricBuildings #HeritageBuildings
27 0
15 days ago
The Heal’s Building provides an urban campus that sets the scene for businesses crafting the work of tomorrow.
 #DesignLegacy #FutureOfWork #CreativeCommunity #Architecture #SustainableDesign #HeritageReimagined #InnovationHub #LondonWorkspace
0 0
8 months ago
Through the reinstatement and restoration of never seen before heritage, we have fused history with avant-garde design. In doing so, restitching these exceptional one-of-a-kind buildings into London’s creative fabric. The Heal’s Building provides an urban campus that sets the scene for businesses crafting the work of tomorrow. #DesignInnovation #HeritageRevival #CreativeCampus #LondonWorkspace #FutureOfWork #AdaptiveReuse #Architecture #PlaceWithPurpose
28 1
8 months ago
For over 200 years the Heal’s Building has been the home of British design. This historic Central London site is where Ambrose Heal founded his famous design atelier – fusing advanced design, innovation, manufacturing and production – eventually becoming a collection of nine unique buildings where furniture was made and dispatched to the world. Fast forward to the 21st century, we have reimagined and reinvented this incredible Grade II* Listed landmark – from furniture maker to manufacturer of ideas.
 #DesignLegacy #HeritageReimagined #CreativeCampus #LondonIcon #Architecture #AdaptiveReuse #FutureOfWork #PlaceWithPurpose
11 0
8 months ago
Singer Studios creates a new vibrant campus grounded in history, enriched by art and culture, and open to its community through affordable spaces and a dedicated new community centre. A destination designed to inspire, connect and endure - for generations to come. #CreativeNeighbourhood #PlaceWithPurpose #SocialValue #CommunityFirst #FutureOfWork #LondonWorkspace #AdaptiveReuse #InnovationHub
19 0
8 months ago
This is sustainability at its most ambitious. From a pioneering CLT office tower to design-led studios, homes, retail and public space, Singer Studios sets a new benchmark for human-centric, hyper-sustainable development. A net zero campus that connects creativity, culture and community at every level. #NetZeroCarbon #FutureOfWork #WellPlatinum #BREEAMOutstanding #CLTConstruction #WorkplaceInnovation #CommunityImpact #SustainableArchitecture
36 0
8 months ago
Singer Studios is a new creative neighbourhood in the heart of Shoreditch. Two historic Victorian terraces reimagined as a vibrant mixed-use campus—where heritage is celebrated, and the future is redefined. A place designed for people to work, play and stay, stitched into the character of the city around it. #Shoreditch #CreativeCampus #HeritageReimagined #PlaceWithPurpose #FutureOfWork #SustainableDesign #DesignInnovation #LondonArchitecture
28 0
8 months ago
An intelligent, multi-sensory workplace that fosters a culture of design, sustainability and wellbeing With 20,000 sq ft of best-in-class amenities - from rooftop gardens to cycle hubs,boutique fitness spaces to landscaped terraces - Metropolis is designed to inspire, energise and sustain the people within it. #FutureOfWork #WellbeingAtWork #DesignInnovation #SustainableWorkspace #WorkplaceCulture #AdaptiveReuse #LondonWorkspace #PlaceWithPurpose
0 0
8 months ago
Metropolis epitomises how buildings can be reborn to exceed expectations. One of only four refurbishments in the UK to ever achieve BREEAM Outstanding, featuring one of the largest CLT structures in the country, net zero carbon operations, and 100% clean energy, it sets new benchmarks in adaptive reuse. A building that is as responsible as it is radical. #SustainableDesign #NetZeroCarbon #CLTConstruction #BREEAMOutstanding #FutureOfWork #DesignLedSpaces #WorkplaceInnovation #GreenArchitecture
0 0
8 months ago
Commissioned by Woolworths in 1955, 242 Marylebone became an instant London landmark and cemented Richard Seifert as a master architect. Now reborn as Metropolis, it honours its history while carving out a bold new identity - where design, sustainability and wellbeing are create a new ecosystem for modern working. #HeritageReimagined #DesignInnovation #LondonArchitecture #AdaptiveReuse #FutureOfWork #PlaceWithPurpose #WellbeingAtWork #NetZero
0 0
8 months ago