Ruff Ryders CEO, @general_over_everything , opens up to @allisonzayas and @jetdilone on “From The Tunnel to the Hill” about why he chose not to sign major talent like 50 Cent and Beanie Sigel just to let them sit on a label shelf.
In this powerful hip-hop industry story, Darrin explains what really happens when artists get signed but never prioritized, why timing matters, and how he still mentored artists he believed in, even when his roster was full.
Watch the full episode of “From The Tunnel to the Hill” for more untold stories about Ruff Ryders, DMX, 50 Cent, Beanie Sigel, The LOX, Jadakiss, Eve, Def Jam, Scarlip, The Tunnel, and 90s hip-hop history.
#foryou #hiphop #50cent #dmx #CEO
CEO of Ruff Ryders, Dee the General, breaks down the night DMX got stamped official at The Tunnel - the legendary NYC club that could make or break an artist in the 90s.
From Def Jam doubting him to The Tunnel confirming him, this is one of those stories every real DMX fan needs to hear.
Watch the full episode of From The Tunnel to the Hill with Darrin Dean , @allisonzayas , and @jetdilone now on our YouTube channel for more untold stories about DMX, Ruff Ryders, The Tunnel, Def Jam, Irv Gotti, Jadakiss, The LOX, Eve, 50 Cent, Jay-Z, and 90s hip-hop history.
#dmx #ruffryders #hiphop #fyp #foryou
