🎙️✨ Exciting News! 🚀 We've just dropped a new episode on Generation Influence's podcast featuring industry heavyweights Bill Hildebolt of gen.video and Wanda Vides, Senior Brand Manager at Andros Foods North America - Bonne Maman. 🌟
🤔 Dive into the conversation as Wanda sparks curiosity with a thought-provoking question: "When you hear the word sustainability, do you think about the Hispanic community?"
💬 Wanda believes it's not just about sustainability, but authenticity. It's about walking the talk, understanding the impact, and benefiting those at the core. In the world of food, she emphasizes the importance of authenticity for the planet and the farmers who cultivate our nourishment.
🌾🍽️ Food acts as a bridge between sustainability and authenticity, connecting us to the Earth and the livelihoods of those who cultivate it. Are we, as a community, moving beyond buzzwords to grasp the real impact?
Join the conversation! Share your thoughts on how "sustainability" resonates with you, especially within the Hispanic community. Is it more than just about the planet - is it about authenticity and benefiting the community at its core? Let's discuss and explore together! 💬🌎 #SustainabilityTalks #AuthenticityMatters #CommunityImpact #GenerationInfluence #PodcastAlert
Exciting news!
🎙️ Join gen.video's Bill Hildebolt and Flywheel’s Enterprise President, Alex McCord, as they deep dive into what make's their approach to retail media so unique.
At the core, they are not your typical media agency. They like to think of themselves as a retail agency that just happens to be really, really good at buying media. 🛒
Flywheel's primary mission is to help brands drive more client sales. That's the North Star. And to achieve that, they're always on the lookout for innovative strategies and workflows that can help our clients succeed. So as they like to say, if dancing in the rain would help our clients sell more product, you better believe we'd be practicing our rain dance! ☔💃
While public-facing retail media might be their calling card, there's a whole world of business lines behind the scenes that work tirelessly to help brands win. 🏆
So, if you're curious to learn more about Flywheel's unique approach and the behind-the-scenes magic that powers it all, click the link below to listen to our latest podcast episode. We're confident it will inspire you and give you a fresh perspective on the world of retail media. Don't miss out! 🎧🚀
Check out the full podcast on YouTube at @genvideosocial
#Podcast #RetailMedia #SalesGrowth #BusinessSuccess #Innovation
The exciting evolution of retail marketing!
🤔Do you believe in a one-size-fits-all approach to marketing, or is it more of a fine-tuned art where context is king?
In this thought-provoking podcast clip from our most recent 🎙️podcast guest, Scott Erickson of Spectrum Brands, Inc, we shed light on the complexity of modern marketing. Gone are the days when we could rely solely on the "four P's" and generic brand statements.
🎯 The key takeaway: Marketing today demands multiple frameworks that consider the unique context of each product, channel, and customer. Amazon is not Walmart, and Target differs from Home Depot. Each requires a tailored strategy.
If you're still treating all channels the same, it's time to rethink your approach! 🛒📊
Learn more in the full episode here: https://hubs.ly/Q02199Gc0
#Reels #GenerationInfluence #Podcast #Marketing #DigitalMarketing #InfluencerMarketing #Strategy #Insights #SpectrumBrands
🔥Harnessing the power of authenticity to connect with Gen Z
Authenticity fuels engagement in today's fast-paced digital landscape.
The Gen Z audience is rewriting the rules of content consumption with their unwavering loyalty. They yearn for more than just information – they crave authenticity that resonates on a deeper level. 💡
In a recent conversation with Kevin Breemes of EY , we learned about a real example of how this tactic was put into practice. 👇
Kevin teamed up with a dynamic influencer who is always on the move and matches the lifestyle and interests of the audience they were looking to reach. The brand's product fit seamlessly into the influencer's content style to the point that the partnership felt natural, creating a bond of trust between the influencer, the audience, and the brand.
Want to hear the full conversation? Check out the podcast episode here: https://hubs.ly/Q01_lTkN0
#Reels #podcast #influencermarketing #digitalmarketing #socialcommerce #authenticity
Wild Facts About Consumer Behavior in Tech & CPG.
In this thought-provoking segment from last week's podcast, Tiffany Makl from ThunderWorks Company - Maker of ThunderShirts provides insight on the disparities in consumer behavior between two seemingly unrelated domains: Tech & Pet CPG.
Having spent years immersed in the world of marketing, Tiffany talks about how the key ingredient to a thriving campaign is unwavering faith in the product. 🌟 Whether you're navigating the fast-paced corridors of tech 🌐⚡ or fostering connection in the heartwarming pet space 🐶❤️, the foundation remains the same:
Belief breeds success.
Full Episode here: https://hubs.ly/Q01-pTzR0
#Reels #podcast #generationinfluence #influencermarketing #influencers #marketing #tech #cpg
Who was the person that changed your professional life? You need to hear this inspiring story of how impactful a first impression can be.
Full podcast here: https://hubs.ly/Q01-61p_0
#reels #podcast #influencermarketing #generationinfluence #inspiration
Proof of the power of influencer marketing from Tiffany Makl of ThunderShirt & Feliway on the Generation Influence podcast.
Full podcast episode here: https://hubs.ly/Q01ZYdP40
#Reels #GenerationInfluence #Podcast #influencermarketing #ThunderShirt #strategy #Success
People on short-form video platforms are constantly talking about how to succeed in Tech. See why Kelsey Blazaitis of CompTIA says we're debunking the myth that you need a degree to thrive in IT on this episode of the Generation Influence podcast.
Check out the full podcast episode here: https://hubs.ly/Q01ZQxT20
#reels #tech #GenerationInfluence #podcast #TikTok #influencermarketing #influencers
The Truth Around Influencer Marketing ROI!
Full podcast here: https://hubs.ly/Q01XYjtk0
We all know influencer marketing has high ROI compared to media made by production companies due to drastically lower production costs, but how does influencer content compare at face-value? 🤔
To answer this important question, we chatted with Andree Smyth from The Ambr Group on our recent podcast Generation Influence podcast episode to get insights on her experience working with influencer content in digital marketing programs. 🤳
Since influencers are so much cheaper than hiring production companies, a high ROI is expected if you factor those production costs in. Since we know that, Bill wanted to clarify if those ROI results stayed true if you take production out of the equation.
#reels #podcast #influencermarketing #influencer #ecommerce #marketing #digitalmarketing #generationinfluence
❤️ New Blog Post Alert! ❤️
Join us in reading Post 10 of our MS of IM series: "Shifting Values of The Three Basic Types of YouTube Sponsored Content" which cover :30 burn-in pre-roll, mid- or end-roll, integration, and Brand Showcases. 👆 Check out the link in our bio to learn more 👆
✨ NEW Fast Company Executive Board Posting! ✨
Platforms like Meta and Instagram will take your money and spend it regardless of whether or not you are optimizing results. It is up to the marketer to check the right boxes and turn the right keys. To learn more - check out the link in our bio! 👆👆
✨ New Product Release - The #genvideo Creator Portal & Payyer™ Tools ✨
We are so excited to officially announce the release of #genvideos Creator-side platform tools. The Creator portal allows all Creators that sign up to get access to create a free media kit, as well as apply for our Payyer™ program and use our new Creator-side social landing pages. Be sure to check out our latest blog post to learn more! Link in bio 👆
