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Gaui

@gaui

Previously known as MY OUTFIT ONLINE Lifestyle-Driven Essentials Gaui Summer begins soon 🌊 First look is live.
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A letter from our team. The same team. 🤍
1,350 117
3 months ago
It’s officially a Gaui Summer 🩴🌴 Inspired by Miami’s coastal rhythm of the late ’90s and early 2000s, every detail—design, color, fabric, fit—pulls from that feeling. Like something you’d throw on for a drive down the coast, windows down, no destination. Shop “The Good Old Days” now on our mobile app or site.
288 45
1 day ago
The Good Old Days are making their way back 🌊 A late 90’s + early 2000’s inspired edit built around the nostalgia of dressing the way that simply felt right. Gaui Summer starts tomorrow. Early access on the app — link in bio. 11:45 am EST, just in case you don’t want to miss out.
598 24
2 days ago
Just 1 day left! And of course, you have to meet the neutrals 🖤 It wouldn’t be a Gaui Summer without the essentials—Black, White, & Light Heather Gray. Releasing tomorrow at 12pm EST alongside Gaui Summer blues.
1,461 22
2 days ago
Introducing Gaui Summer: The Good Old Days 🌊 A 24-piece Summer-ready edit inspired by Miami’s coastal rhythm of the late ’90s and early 2000s. From design, colorways, fabric & fit, this is the kind of collection that’s made to be lived in all season. Yours Friday 05.15 at 12PM EST. The good old days always start in the present. Join the waitlist before this drop becomes one you wish you could go back to.
1,351 102
4 days ago
Introducing Good Old Days 🌴 Drop 1 of Gaui Summer. For the days that stay with you and bring a sense of forever nostalgia. This is that kind of collection. Inspired by Miami’s coastal rhythm of the late ’90s and early 2000s, every detail—design, color, fabric, fit—pulls from that feeling. Like something you’d throw on for a drive down the coast, windows down, no destination.
1,299 42
5 days ago
Presenting: A GAUI SUMMER 🌊 You heard it here first. A new season begins, right on schedule.
1,470 109
5 days ago
Well, looks like summer finally showed up, and if we were you, we’d tell the girls immediately. Can’t wait? Join the waitlist via stories.
527 79
8 days ago
First hints of Summer 🩴🌴
1,158 174
9 days ago
24 hours in Buda, Texas shooting for a season that became so much bigger than what we expected. Gaui Spring felt like a whirlwind in the best way—new faces, familiar ones, and a campaign that reached more of you than we could’ve imagined. Watching it all connect the way it did is something we’ll hold onto. From the inside, there’s always passion, intention, and a very dedicated team that brings the Gaui world to life. Thank you for being here, for supporting, for growing with us. This was a special one. We’re already onto what’s next… and we can’t wait for you to see it <3
828 32
11 days ago
The world of Honeybutter 🍯🧈 warm, sweet, and impossible to leave behind. Before we say goodbye to this season, here’s one last love note to the color that defined Gaui Spring. We’re almost not ready ( or willing to) to leave this color behind. Should it return for Gaui Summer ?
1,891 52
13 days ago
It’s a Gaui Spring until we say so 🥝♡ (Really, we mean until you say so…)
772 21
15 days ago