Gammin Threads didn’t start with a strategy.
It started with two statements:
Respect the Blak Matriarchy.
Respect Blak Women.
Back in 2018, I was coming out of a two year creative block after my mum passed away and leaving a soul destroying job in the fashion industry that had completely knocked my confidence and sense of worth.
I had been working at @djirravic for two years, and the NAIDOC theme that year was “Because of Her, We Can.”
That theme stayed with me.
For years I had wanted to start my own brand, because what I wanted to see and create just didn’t exist. But it wasn’t until around my birthday in May 2018 that something shifted and I finally felt inspired to create again.
I wanted to design something that showed my love and admiration for the Blak women in our communities who do so much, often with very little support.
I didn’t want to make an obvious NAIDOC tee. I wanted something that felt like a fashion brand — something cool, timeless, and something that made you connect the dots.
Inspired by streetwear brands like Section 35, Melody Ehsani and Lazy Oaf, this was my way of imagining what a Blak feminist-led streetwear brand could look like.
So Gammin Threads was born from those two statements.
They weren’t about trends.
They weren’t about sales.
They were about making respect visible.
Because violence against women stems from disrespect.
And the horrific rates of violence against Aboriginal and Torres Strait Islander women are tied to the violent invasion of this country and the racist systems and harm that followed.
Aboriginal and Torres Strait Islander women are 45x more likely to experience family violence than other women, and more than 10x more likely to have police use force against them. Already this year, five Aboriginal women have been killed by men.
On this International Women’s Day, I’m thinking about where this all began.
Gammin started with respect.
And that will never change.
🖤💛❤️
#IWD #respectblakwomen #aboriginalwomenslivesmatter
Gammin threads is a Blak-owned streetwear brand celebrating culture through language, humour, and storytelling.
Our values are simple: ✨ Representation ✨ Creativity ✨ Blak Joy
Our designs reflect lived experiences, shared stories, and the everyday language that connects community. When you choose to buy from Gammin threads, you’re supporting Blak business and self-determination🖤✨❤️
#buyblak #Aboriginalfashion #blakdesign #Indigenousstreetwear #blakownedbusiness
What our favourite pop culture mums would want for Mother’s Day❣️🎁❣️
For mums, aunty’s, nan’s, and any other matriarchal figure in ya life, we’ve got you❤️🔥
Need a deadly addition to ya NAIDOC event?! We’ve got you🖤💛❤️
Our customisation workshops are a fun, hands-on and creative activity for all ages and abilities. Participants design their own unique piece, choosing from a wide range of gammin themed transfers with the option of us designing exclusive transfers just for your event.
Bookings are open and filling! Hit us up at [email protected] 💌
April through to July on Kulin Country brings cold mornings, grey skies, unpredictable weather and that proper Naarm winter setting in🌨️
It’s layer everything season. Think heavyweight fits, bold graphics, and fun pieces that keep you warm while still serving a look.
Naarm winter, but make it Blak.
