What did it take to make Cloud Reverie?
Here’s a glimpse into the five year journey including some behind the scenes moments from our flight into the clouds to collect microbes. It was so memorable (and terrifying). But the result is worth it.
Cloud Reverie turns that invisible life we found up there in the sky into a fragrance you can wear.
Science, adventure, and a little bit of daring. Why not? This is what clouds smell like. How cool is that?
Can’t wait to hear what you think. - Jasmina
#CloudReverie #FutureSociety #ScentAdventure #FromSkyToScent
We didn’t imagine the clouds. We went there.
Meet Cloud Reverie ☁️
A seamless cloud of scent inspired by what lives above us, crafted from cloud-born microbes, opening airy and luminous, then deepening into warm, powdery musk as it evolves on skin.
Director: @nesmithjosh
Production: @openface.tv
Producer: @keegs_jh
Gaffer: @nick_550
Key Grip: @matthewseest
Production Designer: @sinkorswimcreative.la
Art Director: @itslululately
Set Dresser: @lizzy.luviano
Production Assistant: @ally__evenson
Production Assistant: @ahaise_
HMUA @char.lefe
BTS: @hasfilms
Edit/Color: Josh Nesmith
VFX: TUCO Studio
#CloudReverie #FutureSociety #ScentAdventure #FromSkyToScent
GIVEAWAY! We’re moving labs at Future Society and keep finding things we can’t figure out the owner of...
an astrobiology book.
cloud samples.
protective goggles.
moss.
We have theories, but we want yours. 🧪
Build us a character.
Our favorite answer wins the fragrance in this photo.
#futuresociety #scentoftheday #fragrancelovers #beautycommunity #perfume
cloud reverie.
a name suspended somewhere between softness and distance
clouds from below, clouds from above
romance, illusion, a little haze
both sides, now
Most fragrances begin with familiar references. Cloud Reverie began with a question: What do clouds actually smell like?
Using biology, we explored an environment we could never truly hold before and translated what we found into scent.
Sparkling. Airy. Softly sweet. Floral in unexpected ways.
What do you imagine clouds smell like?
#futuresociety #fragrance #perfume #scentoftheday #clouds
You might expect a cloud-inspired fragrance to smell airy, fluffy and sweet.
But Cloud Reverie wears closer to the skin. It opens soft and luminous, then unfolds into warm, powdery musk through a seamless cloud of notes that shift and evolve throughout the day. Intimate, lived-in and never quite the same from one moment to the next.
How would you describe Cloud Reverie in three words?
#futuresociety #fragrance #perfume #scentoftheday #beautycommunity
*CLOSED* GIVEAWAY 💜☁️ Details below!
Have you ever changed so much that something you once loved no longer felt like you?
When we created Cloud Reverie, it was meant to capture expansiveness and possibility. But after becoming a mom, there was a period of time where I felt so far away from the version of myself who helped create it that even wearing the fragrance felt inauthentic.
Over time, it became a reminder that there can be beauty in change, even when we resist it. Clouds are always changing too, and somehow they never become any less beautiful.
To all kinds of moms, past, present, and future, Happy Mother’s Day 💜 – Jasmina
To enter:
☁️ Follow @futuresociety
☁️ Like and save this post
☁️ Tag someone who encourages you to look up
✨ BONUS ENTRY ✨ Share a change in your life that turned out beautiful
T&Cs:
1 winner randomly selected across Instagram and TikTok entries and notified via DM. Includes 1×50ml bottle of Cloud Reverie ($98 value). No purchase necessary. U.S. residents, 18+. Not affiliated with Instagram. Ends Wednesday 5/13 at 11:59p
#futuresociety #cloudreverie #fragrance #perfume #beautyscience
Had to gift my mom @futuresociety Cloud Reverie for Mother’s Day… it instantly brought us back to our days in Brazil. So soft, familiar, and super nostalgic. Now we’re both wearing it 🤍
#FutureSocietyPartner
🚨The clouds are BACK! Grab @futuresociety #cloudreverie scent before they float away again😉
If you’re wondering whether or not to get this scent, just know that TWO trader joes employees complimented how I smelled 💁🏻♀️
#CloudReverie #FutureSocietyPartner #ScentAdventure #FromSkyToScent
Did we actually fly into the clouds with a Petri dish? ☁️
Yes, we did.
For Cloud Reverie, we flew directly into cloud cover to collect microbes from the sky. Our organism engineer, Jaide, held a Petri dish out of the plane window as we moved through the clouds.
Cloud Reverie is for those who inspired us to imagine beyond what already exists.
Would you fly into the clouds if you had the chance?
#futuresociety #scentoftheday #fragrance #clouds #scienceiscool
