“You should not just have a one-and-done placement ever.” – @caitlin_copple of @fullswingpr
The brands growing fastest right now aren’t just getting featured — they’re repurposing every article, podcast, and quote into trust-building content everywhere.
🎧 Comment “PR” to hear the full PR roundtable featuring @caitlin_copple@gloriachoupr@visibilityonpurpose@missellenyin
#cubicletoceo #businesspodcast #femalefounder #pr #marketingstrategy
We had a fun night out celebrating Full Swing at the Idaho Press Club Annual Awards!
Our work for Girls in Aviation Day and the Gem State Housing Alliance received first and second place ✨
Thanks for joining us, Gem State Women in Aviation, Gem State Housing Alliance, One Trick Pony, Rep. Megan Egbert, Sarina Larson, Hollie Conde, and Sarah Cortez and Lindsay Lodis!
The rules of PR are being rewritten, and most founders haven’t gotten the memo yet.
This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026. What’s the most valuable press a brand can land right now? Which outlets look impressive but don’t actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature.
🎙️ Comment “PR” to get the link to listen to the full episode!
@visibilityonpurpose@fullswingpr@caitlin_copple@gloriachoupr@missellenyin
Ellen Yin is a very big deal, as is her top-ranked business podcast, Cubicle to CEO.
Founding partner Caitlin Copple was thrilled to join Ellen and fellow PR pros Gloria Chou and Visibility on Purpose to talk about why LLMs mean PR is more important than ever and how to craft more relevant pitches for traditional news outlets and creators.
Tune in! 🎧Link in bio!
Full Swing was recognized with a silver award for its work launching the Gem State Housing Alliance into Idaho’s housing crisis conversation.
The work centered on one core goal; position a brand-new nonprofit as a serious policy voice from day one. The result was a campaign that generated 21 pieces of earned media and a combined audience reach of 381 million.
Client Win: Michelle Schenandoah
Michelle recently sat down with Good News York to talk about rematriation, and what she shared was nothing short of powerful.
She spoke to the role Rematriation plays in lifting indigenous women’s voices and bringing Haudenosaunee knowledge into public conversation.
Los Gatos turned it up for our sixth Full Swing + Friends dinner on Sunday!
We finally met OG clients like Stanford professor Gina Grahame and @the.relatable.hq cofounder Jessica Montague in person, and connected with some of our fave repeat clients like @lindsayrcostigan and @farakamangarmd too! @theathenapack founder @kimshappee even flew in from Missoula. In a #PRForPR, we had the most men present for any dinner yet!
Dio Deka provided an incredible custom menu and we are so grateful for the IRL with clients and friends. Until next time!
@caitlin_copple at the @ownitsummit Own It Women’s Agency Ownership Summit in Chicago. A room surrounded by powerhouse women who decided to bet on themselves and build something of their own ✨
You can’t influence what you’re not visible in.
If you want to change your industry, advance your career, or attract better clients, people need to know who you are and what you stand for.
A huge congrats to Dr. Fara, who was just named one of Inc.’s Female Founders!
Inc. reaches over 2.6 million website visitors per month and 500,000+ subscribers. This recognition puts her directly in front of top decision makers and potential funders for DermGPT, but most importantly, it celebrates everything she’s been working so hard to innovate and grow. Congrats, Dr. Fara, we’re so proud to work with you!
Clarity converts.
If your pitch requires explanation, it’s not clear enough.
The fastest way to sharpen your positioning:
-Define the problem better than your client can.
That’s how authority is built.
Save this framework for your next rewrite.
