NEW WEBSITE ALERT 👋🏽 @crystal_kwon here! When I started @frontcentrepr I threw together a basic templated site always with the intention of sprucing it up once we had a minute….that was over two years ago.
💫Today we’re unveiling our new website that reflects who we are and the type of brands we want to partner with.
Our mission is to work with the next generation of great companies that are looking to impact people + the planet 👏🏼 🌏
It’s still a work-in-progress (aren’t we all?) but super proud of how it has come together.
Take a look frontcentre.co
Day in the life of a PR consultant at F&C 👇
No two days look exactly the same, but most of them go something like this.
☀️ Morning check-in to level set and align on priorities for the day and week ahead
💻 Heads down on client work. Drafting, pitching, planning. With the occasional « hey, what do you think of this? » on chat (we WFH)
👀 Everything that goes out to a client, a media contact, or a content partner gets reviewed by both of us. Crystal and Cecilia. Every time. That’s the small team advantage and we’re not sorry about it
🤝 Attending meetings with clients and partners as needed. Strategy sessions, check-ins, new business conversations. No two weeks look the same on the calendar.
📱 Scrolling social and reading the news. Yes, this is actual work. So much of what we do is informed by what’s happening right now, which means staying across current events, trends and cultural moments is genuinely part of the job (Fun fact: PR consultants are notoriously great at parties because we have wide but very specific knowledge across SO many topics 😂)
📋 End of day: closing off priorities and updating our shared to-dos so we show up tomorrow already aligned
And then some days it’s a client program wrap presentation. Or a brainstorm for an incoming new business pitch. Or a campaign planning session. It keeps it interesting. #DayInTheLife #PRLife #FrontAndCentre #VancouverPR #agencylife
Matcha and protein weren’t just trending. It was becoming part of how people think about their daily rituals. 🍵✨
@sunawellness read that moment early, and built something worth launching into it. Our job was to make sure the right people noticed.
We designed a media and influencer event to get the brand in front of tastemakers across lifestyle, beauty, fashion, and food 🎨👗🌿 The goal was 40 guests. 65 came. 🎟️
📰 Six editorial stories placed across Vancouver Sun/The Province, BCBusiness, and Anywhere Vancouver
📲 43 pieces of social content created
👀 5.4M+ potential reach
Timing matters in PR just as much as it does in product. Knowing how to build on momentum, and when to move, is the whole game.
#FrontAndCentre #VancouverPR #SunaWellness #LaunchPR #PRAgency
Goal: 50 creators. Result: 75. There was a waitlist. 🎟️
We partnered with Best Buy Canada to design and produce their first-ever Creator Catalyst event, and the demand exceeded anything we planned for.
The brief wasn't just to host an event. It was to shift perception: from retailer to curator of innovation, from transactional to cultural.
So we built something worth showing up for.
A fully transformed venue. Hands-on experiences with Microsoft, Meta, Bose, ASUS, Breville and more. Fireside chat on AI and emerging tech trends. A room deliberately filled with media, creators and partners who had something to say about it.
The numbers 📊
🎤 75 creators, media and partners attended (goal was 50)
📲 70% shared organically on social, well above industry standard
🎬 200+ pieces of content created, including 22+ in-feed Reels and TikToks
👀 21M+ potential impressions
🤝 13 creators signed on as affiliate partners after the event
#FrontAndCentre #BestBuyCanada #CreatorCatalyst #EventPR #InfluencerMarketing #PRAgency #CanadianPR
✨ Big news from the F&C camp.
We are so excited to officially welcome @mandysalads to our roster — and to Vancouver. 🥗
If you haven't heard of Mandy's yet, let us introduce you. Founded in Montreal in 2004 by sisters Mandy and Rebecca Wolfe, this cult-favourite gourmet salad concept started in the back of a women's clothing store — no food experience, no business background, just a really good idea. Fast forward 20 years and they've got 17 locations across Quebec and Ontario and one of the most devoted followings in Canadian dining.
And now they're coming West. Vancouver is Mandy's first stop on the West Coast, and they're bringing two locations with them:
📍 Kits — 2202 West 4th (express, grab-and-go format, and patio during the summer)
📍 Coal Harbour — 1067 W Cordova (the flagship — full sit-down experience)
More details to come! In the meantime, go give @mandysalads a follow ✨
#FrontAndCentre #Mandys #MandysVancouver #VancouverEats #VancouverPR #ClientSpotlight #CanadianBrand
💻 case study: @tevahwellness
The goal: 2-3 media placements.
The result: 32.
We had the honour of supporting the launch of Tevah, a new destination for restoration, recovery and reconnection. It features guided hot-cold therapy and breathwork and is home to one of the largest indoor saunas in North America. Big concept. Big story. And the numbers to match.
32 pieces of earned media. A potential reach of 71M+. Coverage in Daily Hive, Georgia Straight, Vancouver Sun, CTV Vancouver, BC Business, and more.
We also set out to host 20-25 media, content creators and tastemakers at their pre-opening events. 63 individuals showed up. 119 guests total.
When the story is this good, the work speaks for itself. So proud of this one.
#client #FrontAndCentre #Tevah #VancouverPR #VancouverWellness #ClientWin #PRResults #CanadianPR
The perfect outdoor family date night to kick off December!
@capilanosuspensionbridge Canyon Lights was a 12/10 for the tween & teen! Pro tip: make sure to have dinner at Cliff House, get the Merry Margarita & thank me later 🤶🏽.
*Media
#canadiancontent #yvrdatenight #vancouver #familydatenight #canyonlights #wintervibes #fauxfur #teens #momofteens
🧊🔥 introducing @tevahwellness - the biggest indoor sauna in North America. Our city has long pioneered the best in wellness and Tevah is doing just that — 3 cold plunge baths, a 725 foot square sauna, impeccably designed space lounge space — located in Downtown Vancouver. Opening Dec 1 #client
🎪 @cirquedusoleil ’s #LUZIA is coming to Vancouver!
It’s delightfully-imaginative and visually-stunning production Luzia, will open November 4, 2026 under the iconic Big Top at Concord Pacific Place.
🎟️ on sale, Oct 14, 2025
Breaking news 🗞️: @happyplanetfoods fruit smoothies are BACK! 🥤 We had a ball (literally) celebrating the relaunch with a pickleball party. 🏓 Game. Set. Smoothie.
#pr #prevent #pragencyvancouver #yvr #vancouver
