For the past 4 years, I’ve been working with SALT, building the brand from 0. Together with the SALT crew we’ve curated every single detail, adapted as trends evolved, and even designed the spatial concept behind the restaurant’s multiple locations. It’s been a journey! Excited to start sharing more! — from:Fredo

Sarima’s branding is about people: personalities, traditions, and connections. That’s why its characters embody the fusion of flavors, cultures, and stories the café is bringing to life. Saree fabrics, barong‘s, and textures to weave tradition with modern city life. Little by little, those sketches transformed into Sarima’s cast of personalities. Now, they don’t just decorate the brand, they speak for it, welcoming every guest into the story. —from:Fredo

Brand identity for @sarimacafe Where Culture + Cravings Meet. From sketches to signs, menus to moments, bringing their story to life. #branding #branddesign #foodphotography #chicago #sarima #fromfredo