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What are the six shifts taking healthcare into the next era of innovation? The treat-and-discharge model is outmoded. Patients need a persistent, “living” layer of continuous, personalized and integrated healthcare. This is the rapidly emerging consumerization of care. In our latest article, we examine six shifts HCPs need to focus on. With patients now behaving like consumers, prevention becoming a business model, and AI reshaping every touchpoint, it’s time to rethink every aspect of care. Read the full article on frog.co #AIforHealthcare #MakeYourMark

Still energized from our Futurescape event at Milan Design Week. As AI breaks through the screen and embeds into the fabric of everyday life, a new human-AI chemistry emerges. Behavior becomes the interface. Trust becomes the differentiator. With our guests and frog experts, we moved beyond hype to explore what physical intelligence really means as both a technical shift and a human responsibility. This future is only just beginning to take form, and that’s exactly why designers must be at the center of this conversation. Thank you to everyone who joined us and helped bring the event to life. If you’re in Milan and would like to keep exploring these ideas, get in touch. #MDW26 #Futurescape2026 #MakeYourMark

It’s the “secret sauce” question: If organizations have the same tools, how do they achieve different outcomes? On the latest Design Mind frogcast, Jessica Leitch, Head of frog North America, explores this idea, along with what it means to design in an AI-shaped world, and why human connection still sits at the heart of great design. Listen now on frog.co #MakeYourMark

What happens when intelligence moves beyond the screen and into the fabric of everyday life? Join us at frog during Milan Design Week to experience it firsthand. On April 21, we’re opening the doors of our studio in Milan, bringing together guest speakers and experts from frog for a new perspective on how this shift is reshaping the way we design, build, and imagine future experiences. Registrations now open on milandesignweek.frog.co Through an interactive exhibition and live discussions with leaders across design, engineering and industry, we’ll examine: - The rise of “physical intelligence” - The convergence of human and machine capabilities - The role of design in shaping responsible AI futures - ‘Futurescape: Artificial Realities’ – frog’s 12 predictions and provocations exploring human-AI chemistry When: April 21 from 6PM Where: frog studio, Milan #MilanDesignWeek #Futurescape2026 #MakeYourMark

For 50 years, Apple has shaped how the world experiences technology: making it simpler, more human and culturally relevant. In the early 1980s, Apple tapped frog to redefine not only how consumer technology should look, but how it was meant to feel. Partnering with frog founder Hartmut Esslinger, the collaboration forever set a new standard for clean, approachable product design, challenging the cold, impersonal aesthetics of the day with a singular philosophy: form follows emotion. Introduced with the Apple IIc, the resulting “Snow White” design language featured white surfaces, horizontal lines and soft curves that made cutting-edge technology truly personal and inviting. It reinforced a powerful idea for its time: products should not only function, but inspire. Apple founder Steve Jobs valued the work with frog so deeply that he funded a years-long exclusive collaboration with the firm. It’s a partnership that brought frog from the Black Forest of Germany to the Bay Area, to the global reach we have today. From the Apple IIc to the NeXTcube and more, these milestones helped lay the foundation for the design DNA that continues to define Apple. We’re proud to have partnered with Apple to shape the visual identity of an entire industry. Here’s to five more decades of innovation! #ThinkDifferent #MakeYourMark

There’s a growing space where intelligent systems and human imagination meet which is full of promise, challenge, and discovery. We’re bringing this space to life in a new way during Milan Design Week. Stay tuned. More to come. #MakeYourMark

320% engagement growth doesn’t happen by accident. @bupa.uk ’s digital platforms were full of untapped opportunity. frog worked with Bupa UK to create a clear product vision and deliver a connected care platform that integrates innovative technologies and provides access to Bupa UK healthcare services. The result was a transformed MyBupa app, and a 320% increase in user engagement. Read the full story on frog.co #MakeYourMark

On the latest episode of the Design Mind frogcast, we are joined by Sheldon Pacotti, Technology Director for frog, North America. Join us as we delve into the evolving role of AI agents, explore the concept of hyper-personalization, and discuss the potential for AI to create more meaningful interactions. In addition to his impressive work as a technologist at frog, Sheldon is also a talented game designer and author of fiction and discusses the extent to which technology influences his writing. Catch the full episode on Apple Podcasts, Spotify and anywhere you listen to podcasts.

When human judgment meets AI scale, we unlock shared intelligence that bends the limits of the digital and the physical. Teams create faster. Systems learn together. Value compounds. Explore the report to see how collaborative intelligence reshapes products, services and culture. Link in bio. #Futurescape2026 #MakeYourMark

We’re excited to share that our work has been recognized with multiple iF Design Awards 2026, one of the world’s most respected independent design honors. Big congratulations to our visionary clients at Sanofi and IVECO and to our global frog team for being a part of this groundbreaking work. Projects were selected by the international iF Design Award jury, recognition that celebrates design excellence, impact and quality. Huge thanks to everyone who contributed to bringing these projects to life. This recognition reflects the collaboration, craft and commitment behind unlocking human potential. Here’s to pushing boundaries and creating meaningful design together. Explore more of frog’s work, and the stories behind them on our website. #MakeYourMark #iFDesignAward2026

What does the future hold for customer experience? In the latest episode of the Design Mind frogcast, we’re joined by Gagandeep Gadri, Managing Director at frog. Gagandeep shares why superior experiences are now a true business differentiator and what it takes to design them in an era defined by complexity, sustainability and constant change. Catch the full episode on our website. #MakeYourMark

What if a robot could feel at home in our world? Meet Nome, a Physical AI concept designed to move, respond, and belong in human spaces. It’s intuitive, expressive, and built on presence, personality, and trust. Curious how design, AI and robotics come together to make robots feel more “human”? Read the full article on our website.