Meet BadLikeJay.
A multidisciplinary creative, fashionista, host, and certified 1of1 personality stepping in as the new face of Friction Networkโs artist coverage. From backstage moments to real conversations with the undergroundโs next wave, sheโs bringing a new energy to the platform โ raw, charismatic, unfiltered, and actually tapped into the culture.
This is real interaction, real personality, and real access. On the ground.
Youโll be seeing BadLikeJay leading interviews, covering shows, tapping in with artists, and becoming the new lead anchor + artist correspondent for Friction Network๏ฟผ. Sheโll also be the first official team member of
@industryplant_ โ our new media platform dedicated to interviews, underground coverage, artist discovery, and culture content from inside the scene, not outside of it.
First up: her interview with PradaBagShawty drops TODAY on YouTube. @ 3pm
The Underground โ ON TV. ๐บ