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機能、抗性、科技,在MAGEASY 2025的形象短片中,我們將產品置於荒漠與都市兩種不同的場景中,呈現其兩棲的高功能性。巨大的風車轉動、切開冷風,在功能展演畫面裡染上科幻色彩,呈現Odyssey耳機殼的機能設計與使用情境,呼應品牌對戶外機能與日常風格的融合追求。
Functionality, durability, and cutting-edge design—MAGEASY’s 2025 brand film unfolds across two contrasting terrains: the unforgiving desert and the dynamic cityscape, capturing the dual-environment versatility of its products. Towering wind turbines slice through the frigid air, while a futuristic aesthetic permeates the performance-driven visuals. This stylized portrayal of the Odyssey earphone case highlights its robust design and real-world adaptability, embodying the brand’s ethos of seamlessly blending outdoor capability with everyday style.
Client @mageasytw
Production House @frequent_headache
Executive Producer @irizzz___
Director @autotuna__@alx.112
Producer @qdadamisun
DOP @en914_
Gaffer @hsmck
Costume Designer @yee1yee
Makeup @jennifer_____k
VFX @reh_tseng
DFD @moderncinemalab
Printed on @kodak_shootfilm@kodak
導演團隊「慣性頭痛Frequent Headache」近日正式釋出全新官方網站,完整更新歷年代表作品,重新陳列團隊脈絡與創作簡歷。新網站收錄多支精選影像,其中包含入圍第36屆金曲獎最佳音樂錄影帶的《Essential Blue》,以及近期入選 Nowness Asia 的作品《Still Moving》,呈現慣性頭痛近年在音樂影像與當代視覺語彙上的持續探索。
此次改版亦同步公開團隊導演介紹頁面,正式介紹三位核心導演成員:ALX112、AUTOTUNA、SWYY。三人分別從作者敘事、影像調性與動畫媒材等不同方向出發,在同一創作體系中發展出團隊清晰的美學風格,使慣性頭痛不僅作為一個導演品牌,也逐步成為多視角並存的影像創作團隊。
Director-led creative team Frequent Headache has officially launched its newly redesigned website, presenting an updated selection of its representative works and a clearer articulation of the team’s creative direction. The new site features a curated range of projects, including Essential Blue, nominated for Best Music Video at the 36th Golden Melody Awards, as well as Still Moving, recently selected by Nowness Asia. Together, these works reflect Frequent Headache’s ongoing exploration of music-driven imagery and contemporary visual language.
The website update also introduces a dedicated directors page, officially presenting the team’s three core directors: ALX112, AUTOTUNA, and SWYY. Approaching filmmaking from distinct perspectives—author-driven storytelling, visual tonality, and animation techniques—the three directors develop a shared yet multifaceted aesthetic within a unified creative framework. Through this structure, Frequent Headache continues to evolve beyond a singular director brand into a multi-voiced creative collective.
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全聯的中元廣告可說是台灣每年最具影響力的廣告之一,今年首度邀請新生代 MV 導演亞歷三小與自動鮪魚共同操刀視覺。鏡頭快速穿梭於傳統三合院之間,如果稍微仔細觀看,不難發現導演在其中所注入豐富的普度文化與台灣人文細節。
而角色刻畫更同樣耐人尋味—— 炎炎夏日揮扇納涼的長輩、改裝機車的飄撇表哥、被逼著跳繩才能長高的阿妹……毫不掩飾地呈現這些日常裡熟悉的面孔,讓影像增添更多玩味性。中元節文化有如彩蛋般深藏其中——布袋戲台上正上演豎燈篙,供桌擺設處處講究其民俗意涵,徹底印證「越在地,越國際」的精神。
Client PX Mart @pxmart
Agency @ogilvytaiwan
Singer @djdidilong
Creative @frequent_headache
Director @alx.112@autotuna__
Director’s Agent @irizzz___
Production Blue Moon Films
Executive Producer @colatao
Producer Wei Chi Chiu
DOP @maiigary
Gaffer @pengemile
Art Director @wuyi____
Casting yu_hui_zhen 、Pin Li
Makeup / Hair Stylist @fenfen2048
Post Producer Mos Liu
Post Production MindBiz
Editor @dr.1e0nard0
Colorist @autotuna__
Title Design @blobclub_blobclub
3D Artist @bw726____
VFX Artist Po Chun Wang
Sound Mixer Lun Jia Chang