F140 FRAN is a handlebar bag when you’re pedaling and a crossbody bag when you’re hunting for a desk. City traffic never looked this organized.
#frtg #EASYRIDERS #F140 #FRAN
Whether it‘s F140 FRAN, F142 HEINZ or F141 BERYL - we‘ve got you covered. All three switch from bike-mode to crossbody in seconds.
#frtg #EASYRIDERS #upcycled
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
F142 HEINZ doesn‘t like to stay in one place. Whether it‘s hanging under your seat or sitting on your hip, this FREITAG original is as water-repellent as it is adaptable.
#frtg #F142 #HEINZ #easyriders
Meet the urban garden on two wheels. Whether you’re carrying a watering can, a flower pot or just your daily essentials: Our new Easy Riders are designed to blend into your flow. Functional enough for the ride, expressive enough for the street.
#frtg #easyriders #F140 #FRAN #F142 #HEINZ #UrbanCycling #OneOfAKind
Engineered for the daily grind.
F140 FRAN is a handlebar bag when you’re pedaling and a crossbody bag when you’re hunting for a desk.
#frtg #easyriders #newbags #FRAN #F140
Small bag. Big personality. Meet F142 HEINZ.
Whether you’re molding clay or navigating city traffic, this one is for those who like to switch things up.
It’s a compact crossbody that transforms into a bold saddle bag in seconds. Or wear it on your belt. Or on your messenger bag strap. Your choice.
#frtg #easyriders #newbags #HEINZ #F142
Engineered for the perfect angle.
Meet F141 BERYL. Our new asymmetrical two-in-one (up-)cycling bag that fits perfectly onto your bike frame - or looks just as good on your back as a crossbody.
A small invention for more ease and joy in unmototrized city traffic. Out now.
#frtg #easyriders #upcycled #BERYL #F141
From handlebars, frames and saddles to your shoulders. The Easy Riders have arrived. Meet F140 FRAN, F141 BERYL and F142 HEINZ: our new bike-ready crossbody bags that give your back a break. Out now.
Director: Nicolas Haeni @nicolashaeni
Set Design: Atelier Lomann @atelierlomann
DOP: Matthias Kappeler @matthias_kappeler
Sound:@plek.works
H&M: @sandra.gimmel
#frtg #easyriders #upcycled #newbags
