While our HQ is based in the Lowcountry, Hawaii is a home away from home for Free Fly. Nearly half of our athletes are based on O’ahu—surfers and anglers putting our gear to the test in one of the most demanding proving grounds on earth.
Relentless sun. Pounding breaks. Zero margin for failure. Our gear is built for these conditions. For those who worship the sun like a bunch of heathens, spending their days in brutally hot, exposed environments—all while having the time of their lives.
This is Full Tilt Summer.
#freeflyapparel #livefreefly
POWERED BY BAMBOO.
We grew up guiding in Big Sky Country, casting flies on the Missouri River and rowing clients into trophy trout. Today, we call the Lowcountry home—flood tides, barrier islands, and all. The coastal wilderness is our playground and being around the water is what drives us.
After years of searching for the best performance fabrics for life near the water, we discovered the perfect answer had been there all along. Bamboo—a regenerative material loaded with natural performance benefits—was the key.
Fabrics made from bamboo boast an impressive array of performance benefits, and stand out because viscose from bamboo fibers have a naturally smooth makeup—delivering an incredibly soft handfeel.
As the first outdoor brand to truly harness this natural material, we’ve been innovating for 13 years now—crafting buttery soft performance styles for life around the water.
#freeflyapparel #livefreefly #bamboo
Equal parts sporty and polished, our skorts are made for active days that don’t stick to a plan. Lightweight fabrics, body-skimming fits, and flattering silhouettes, all ready for whatever’s on the agenda—and whatever isn’t.
#freeflyapparel #livefreefly
NOW AVAILABLE: The Pinnacle Rash Guard in Vintage Camo.
When you need the best, reach for the Pinnacle. This rash guard is packed with thoughtfully designed details and purpose-built to deliver maximum sun protection and comfort. We just added a new Vintage Camo version to the lineup and it’s already flying off the shelves—so make your move before they all disappear. Link in bio.
#freeflyapparel #livefreefly
VINTAGE CAMO: Reworked in two new prints—Desert Tan and Aspen Grey. Built into our Elevate Lightweight Hoodie for long days on the water and staying under the radar when it counts.
Shop now at the link in our bio.
#freeflyapparel #livefreefly
JUST LANDED: PINNACLE UTILITY BOARDSHORT.
Our Pinnacle lineup was built alongside big-wave waterman Ambassador @healeywaterops . We asked Mark to be ruthless with his testing—and he delivered.
Blurring the line between utility short and boardshort, this hyper-versatile short is built to stand up to whatever the day throws your way. Wear it on land or in the water.
Grab some at the link in our bio before they’re all gone.
#freeflyapparel #livefreefly
Your favorite All Day style just got a fresh update. Meet Plum—a soft, earthy pink with muted, neutral undertones. Easy to style and just the right pop of color for longer, warmer days. Built to move, lounge, and live in, our All Day lineup is our softest active fabric yet.
Shop now at the link in our bio.
#freeflyapparel #livefreefly
Meet Nolia—our newest floral print inspired by the magnolia blooms around our Charleston backyard. We took some of our warm-weather styles—surf and swim essentials plus a few laidback staples— and gave them the Nolia treatment. Just in time for Mother’s Day.
Shop now at the link in our bio.
#freeflyapparel #livefreefly
Quick trip down south for silver with my dude @connorflamm ⚡️⚡️ always a special time chasing after these fish🤘🏼
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#teamfreefly #livefreefly #tarpononfly #flyfishing
