As Formula 1 took over Shanghai, @glenfiddichwhisky chose to go beyond the track.
Together with @astonmartinf1 we brought the mindset of precision and performance into the city; from a large-scale 3D mapping spectacle at JULU758 to an immersive paddock-inspired bar experience.
At the core: a simple idea.
In F1, performance is measured in milliseconds.
In whisky-making, in years.
Two worlds, one shared pursuit of precision.
As Formula 1 took over Shanghai, @glenfiddichwhisky chose to go beyond the track.
Together with @astonmartinf1 we brought the mindset of precision and performance into the city; from a large-scale 3D mapping spectacle at JULU758 to an immersive paddock-inspired bar experience.
At the core: a simple idea.
In F1, performance is measured in milliseconds.
In whisky-making, in years.
Two worlds, one shared pursuit of precision.
We just won a 🥉 Bronze at Spikes Asia!
Our project Budweiser Brewing Company APAC | The Barely Noticeable Promotions was awarded in Brand Experience & Activation > Retail Promotions & Competitions
More info:
/en/work/entries/barely-noticeable-promotions-769867
cc/ @ffeng_huang@adriengoris@meng_.c@fredfaridglobal
We just won a 🥉 Bronze at Spikes Asia!
Our project Budweiser Brewing Company APAC | The Barely Noticeable Promotions was awarded in Brand Experience & Activation > Retail Promotions & Competitions
More info:
/en/work/entries/barely-noticeable-promotions-769867
cc/ @ffeng_huang@adriengoris@meng_.c@fredfaridglobal
We just won a 🥉 Bronze at Spikes Asia!
Our project Budweiser Brewing Company APAC | The Barely Noticeable Promotions was awarded in Brand Experience & Activation > Retail Promotions & Competitions
More info:
/en/work/entries/barely-noticeable-promotions-769867
cc/ @ffeng_huang@adriengoris@meng_.c@fredfaridglobal
[New Work] Ride the Spring Breeze / 摇曳生风 for Longchamp — Lunar New Year 2026
For the Year of the Horse, @longchamp and @fredfaridsh chose to move away from traditional equestrian symbolism and return to the most intimate childhood memory linking Chinese youth to the horse — the rocking horse. A simple, instinctive image rooted in shared joy.
The integrated campaign unfolded across films, OOH, retail experiences, window displays, and digital platforms, in collaboration with photographer and director @lesliezhang1992 and model @cici_xiang
It also featured an AI-generated film developed by our GenAI studio @aimaginationglobal Shanghai, designed for social platforms and unveiled during the New Year countdown at Taipei 101, where an exclusive rocking-horse firework illuminated the sky at the very first second of the year.
Happy New Year everyone!!
cc/ @fredfaridglobal@ffeng_huang@adriengoris@paullintaipei@zoe_at_large@moi_hsy@quinnjiang@carolineweioh@karmatwenty@j2rrron@fredraillard
[New Work] Ride the Spring Breeze / 摇曳生风 for Longchamp — Lunar New Year 2026
For the Year of the Horse, @longchamp and @fredfaridsh chose to move away from traditional equestrian symbolism and return to the most intimate childhood memory linking Chinese youth to the horse — the rocking horse. A simple, instinctive image rooted in shared joy.
The integrated campaign unfolded across films, OOH, retail experiences, window displays, and digital platforms, in collaboration with photographer and director @lesliezhang1992 and model @cici_xiang
It also featured an AI-generated film developed by our GenAI studio @aimaginationglobal Shanghai, designed for social platforms and unveiled during the New Year countdown at Taipei 101, where an exclusive rocking-horse firework illuminated the sky at the very first second of the year.
Happy New Year everyone!!
cc/ @fredfaridglobal@ffeng_huang@adriengoris@paullintaipei@zoe_at_large@moi_hsy@quinnjiang@carolineweioh@karmatwenty@fredraillard
[New Work] Ride the Spring Breeze / 摇曳生风 for Longchamp — Lunar New Year 2026
For the Year of the Horse, @longchamp and @fredfaridsh chose to move away from traditional equestrian symbolism and return to the most intimate childhood memory linking Chinese youth to the horse — the rocking horse. A simple, instinctive image rooted in shared joy.
The integrated campaign unfolded across films, OOH, retail experiences, window displays, and digital platforms, in collaboration with photographer and director @lesliezhang1992 and model @cici_xiang
It also featured an AI-generated film developed by our GenAI studio @aimaginationglobal Shanghai, designed for social platforms and unveiled during the New Year countdown at Taipei 101, where an exclusive rocking-horse firework illuminated the sky at the very first second of the year.
Happy New Year everyone!!
cc/ @fredfaridglobal@ffeng_huang@adriengoris@paullintaipei@zoe_at_large@moi_hsy@quinnjiang@carolineweioh@karmatwenty@j2rrron@fredraillard
[ New work ] Written by Fred & Farid Shanghai and produced by [Ai]magination Shanghai — this film showcases how we can blend generative AI with live action and CGI.
Starting from Lancôme’s existing global campaign assets, we developed an immersive “under-skin” sequence using generative AI to extend the story for the China market—translating product science into a visual narrative designed to resonate locally.
It’s a good example of how generative AI can help global campaigns travel smarter: building deeper, market-relevant storytelling while staying consistent with the master brand world, timelines, and asset constraints.
Grateful to the LancĂ´me China team for the trust and collaboration!
[ New work ] Written by Fred & Farid Shanghai and produced by [Ai]magination Shanghai — this film showcases how we can blend generative AI with live action and CGI.
Starting from Lancôme’s existing global campaign assets, we developed an immersive “under-skin” sequence using generative AI to extend the story for the China market—translating product science into a visual narrative designed to resonate locally.
It’s a good example of how generative AI can help global campaigns travel smarter: building deeper, market-relevant storytelling while staying consistent with the master brand world, timelines, and asset constraints.
Grateful to the LancĂ´me China team for the trust and collaboration!
[ New work ] Written by Fred & Farid Shanghai and produced by [Ai]magination Shanghai — this film showcases how we can blend generative AI with live action and CGI.
Starting from Lancôme’s existing global campaign assets, we developed an immersive “under-skin” sequence using generative AI to extend the story for the China market—translating product science into a visual narrative designed to resonate locally.
It’s a good example of how generative AI can help global campaigns travel smarter: building deeper, market-relevant storytelling while staying consistent with the master brand world, timelines, and asset constraints.
Grateful to the LancĂ´me China team for the trust and collaboration!
[ New work ] Shede Brand Campaign - Because it's worth it
For Shede (Renowned Chinese Baijiu brand), we looked away from grand gestures and toward everyday life.
In small, honest moments, we found courage, responsibility, and authenticity—quiet choices that reveal what Shede truly means today.
A story about ordinary people, and the values they live by.
TVC on air since Oct 2025.
#Shede #ChineseBaijiu #HumanStories #EverydayMoments #BrandStorytelling
![[New Work] Ride the Spring Breeze / 摇曳生风 for Longchamp — Lunar New Year 2026For the Year of the Horse, @longchamp and @fredfaridsh chose to move away from traditional equestrian symbolism and return to the most intimate childhood memory linking Chinese youth to the horse — the rocking horse. A simple, instinctive image rooted in shared joy.The integrated campaign unfolded across films, OOH, retail experiences, window displays, and digital platforms, in collaboration with photographer and director @lesliezhang1992 and model @cici_xiangIt also featured an AI-generated film developed by our GenAI studio @aimaginationglobal Shanghai, designed for social platforms and unveiled during the New Year countdown at Taipei 101, where an exclusive rocking-horse firework illuminated the sky at the very first second of the year.Happy New Year everyone!!cc/ @fredfaridglobal @ffeng_huang @adriengoris @paullintaipei @zoe_at_large @moi_hsy @quinnjiang @carolineweioh @karmatwenty @j2rrron @fredraillard](https://sp1.picnob.com/p/pt_6766484712395663541423_0_a2e8ed03c730f2927c705a01f7e7a4cd.jpg?o=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&h=73494002854d471a17d5b97c5703a379)
![[New Work] Ride the Spring Breeze / 摇曳生风 for Longchamp — Lunar New Year 2026For the Year of the Horse, @longchamp and @fredfaridsh chose to move away from traditional equestrian symbolism and return to the most intimate childhood memory linking Chinese youth to the horse — the rocking horse. A simple, instinctive image rooted in shared joy.The integrated campaign unfolded across films, OOH, retail experiences, window displays, and digital platforms, in collaboration with photographer and director @lesliezhang1992 and model @cici_xiangIt also featured an AI-generated film developed by our GenAI studio @aimaginationglobal Shanghai, designed for social platforms and unveiled during the New Year countdown at Taipei 101, where an exclusive rocking-horse firework illuminated the sky at the very first second of the year.Happy New Year everyone!!cc/ @fredfaridglobal @ffeng_huang @adriengoris @paullintaipei @zoe_at_large @moi_hsy @quinnjiang @carolineweioh @karmatwenty @fredraillard](https://sp1.picnob.com/p/pt_6766486617624816425319_0_11398d3857bd3094887b2e7e49ef8bd5.jpg?o=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&h=3333655978f824bef2e777f37fd0f121)
![[New Work] Ride the Spring Breeze / 摇曳生风 for Longchamp — Lunar New Year 2026For the Year of the Horse, @longchamp and @fredfaridsh chose to move away from traditional equestrian symbolism and return to the most intimate childhood memory linking Chinese youth to the horse — the rocking horse. A simple, instinctive image rooted in shared joy.The integrated campaign unfolded across films, OOH, retail experiences, window displays, and digital platforms, in collaboration with photographer and director @lesliezhang1992 and model @cici_xiangIt also featured an AI-generated film developed by our GenAI studio @aimaginationglobal Shanghai, designed for social platforms and unveiled during the New Year countdown at Taipei 101, where an exclusive rocking-horse firework illuminated the sky at the very first second of the year.Happy New Year everyone!!cc/ @fredfaridglobal @ffeng_huang @adriengoris @paullintaipei @zoe_at_large @moi_hsy @quinnjiang @carolineweioh @karmatwenty @j2rrron @fredraillard](https://sp1.picnob.com/p/pt_6766483349205716472873_0_4b915709923384d529e60b30a66d3f5c.jpg?o=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&h=544d88343427a161c014b19be8dd7cac)
![[ New work ] Written by Fred & Farid Shanghai and produced by [Ai]magination Shanghai — this film showcases how we can blend generative AI with live action and CGI.Starting from Lancôme’s existing global campaign assets, we developed an immersive “under-skin” sequence using generative AI to extend the story for the China market—translating product science into a visual narrative designed to resonate locally.It’s a good example of how generative AI can help global campaigns travel smarter: building deeper, market-relevant storytelling while staying consistent with the master brand world, timelines, and asset constraints.Grateful to the Lancôme China team for the trust and collaboration!](https://sp1.picnob.com/p/pt_6766462910422563502647_0_d9ebe2b73aad4e4d68fe87d39ea5cb78.jpg?o=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&h=fd60f2553500054599909ba0e466a13d)
![[ New work ] Written by Fred & Farid Shanghai and produced by [Ai]magination Shanghai — this film showcases how we can blend generative AI with live action and CGI.Starting from Lancôme’s existing global campaign assets, we developed an immersive “under-skin” sequence using generative AI to extend the story for the China market—translating product science into a visual narrative designed to resonate locally.It’s a good example of how generative AI can help global campaigns travel smarter: building deeper, market-relevant storytelling while staying consistent with the master brand world, timelines, and asset constraints.Grateful to the Lancôme China team for the trust and collaboration!](https://sp1.picnob.com/p/pt_6766462915273563392132_0_1748f35659212958dfd6d25767ea6c4f.jpg?o=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&h=e734448b93b5c14b1440d3bcbc54085e)
![[ New work ] Written by Fred & Farid Shanghai and produced by [Ai]magination Shanghai — this film showcases how we can blend generative AI with live action and CGI.Starting from Lancôme’s existing global campaign assets, we developed an immersive “under-skin” sequence using generative AI to extend the story for the China market—translating product science into a visual narrative designed to resonate locally.It’s a good example of how generative AI can help global campaigns travel smarter: building deeper, market-relevant storytelling while staying consistent with the master brand world, timelines, and asset constraints.Grateful to the Lancôme China team for the trust and collaboration!](https://sp1.picnob.com/p/pt_6766462941123963316343_0_4dbea1a30afd186665819b1d8cbc59ea.jpg?o=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&h=48f8e67ba2abcccbc49886bfef1864cb)
![[ New work ] Shede Brand Campaign - Because it's worth itFor Shede (Renowned Chinese Baijiu brand), we looked away from grand gestures and toward everyday life.In small, honest moments, we found courage, responsibility, and authenticity—quiet choices that reveal what Shede truly means today.A story about ordinary people, and the values they live by.TVC on air since Oct 2025.#Shede #ChineseBaijiu #HumanStories #EverydayMoments #BrandStorytelling](https://sp1.picnob.com/p/pt_6766644039485416283533_0_22d1d99e5606547d4285c8ec7e1e228d.jpg?o=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&h=e6fb0d90556cd57b199797736e58b686)
