New work just dropped: the NIVEA Winter Campaign. ❄️🔥
I had the pleasure of shooting the stills and directing the social videos — the latter together with DOP
@paul.rohlfs
What looks like an icy winter setup was actually shot in Hamburg at 30°C. For the ice bath scene, we went all in: fake ice cubes, glacier-blue water, fake snow — everything needed to create a properly frosty atmosphere.
Even though the water was pleasantly warm (so the models could splash around for half a day), they absolutely nailed the feeling of a refreshing, ice-cold dip.
Huge thanks to the amazing team, creatives, client and production for the great collaboration. With lots of energy and creativity, we managed to produce a wide range of assets in a very short time.
Summer heat, winter vibes. 💙
Thank you to Umlaut Films GmbH Publicis One Touch Sandra Birkemeyer Przemek Orszulik Kristina Nilsson Angelika Göhler
Adelaida Cue Bär Tini Sager
@Double T Photographers Retouched-Studios GmbH
