Another spot created for SA Tourism’s new brand platform. One of soon to be many episodes celebrating the simple pleasures of our home state.
This one is for the grazers, the share-platers, the menu meanderers. An invitation to come and savour SA’s most effortless luxury: time well spent.
It's been a true labour of love.
We're proud to launch South Australia's new brand platform - brought to life through an episodic campaign that captures the quiet magic of this place and its people.
It's a celebration of what makes South Australia so special - and perhaps, something the world could use a little more of right now.
Join us as we invite the world to Celebrate the Simple Pleasures.
#SouthAustralia #SimplePleasures #BrandLaunch #TourismMarketing
Take a moment for Welcome Dreams, a fragrance by @harry_lambert & @pleasing
Client: Pleasing
Creative Director: Harry Lambert
Head of Marketing: Sophie Kerr-Dineen
Agency: Frame Creative
Creative Director: Andy Irwin, Sam Pearce
Client Lead: Eliza Carey
Producer: Nicola Tate
Director: Nicholas Muecke
Cinematographer: Emerson Hoskin
1st AC: Russell Marrett
Gaffer: Dan Ross
Best Boy: Blake Stringer
Art / Wardrobe: Lili Harrison
Hair and Make-up: Sammy Vlassis
Nail Tech: Aliescha Pham
Monster Design: Oriana Merullo
Editor: Nicholas Muecke
Finishing Editor: Jordan Potter
Colour: Jordan Potter
Sound Design: Ayo Douson
Stills Photographer: Sam Pearce
Stills Assistant: Lhord Manguera
Casting: Pride Models, Frnd Models