F&B Creative Company

We are FPDB Creative. We don’t just create F&B photography. More than F&B images, We make visual communications. More than a brand look, We build visual ecosystems. More than a wow reaction, We create connections. More is on the menu. Stay tuned! #fpdb_creative #fnb_creative_studio #we_are_fpdb — FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B.

[FPDB Creative Service] Visual Branding Is your F&B brand in the launch, rebranding, or repositioning phase? Are you struggling to make your branding stand out visually or maintain consistency across platforms? Let our Visual Branding menu serve the recipe! Our Visual Branding service includes: Research, Creative Strategy & Concept Ideas, Creative Direction, Visual Pillars, Art Direction, Layout Direction, Production, Food Photography & Styling, Videography, Graphic Design, Motion Graphics, Visual Branding Guidelines, Instagram Feed, and Installation Art. Visual Branding is the best investment for an ownable future, helping your brand get on well with target audience through authentic and creative visual communication. Contact us to make your brand the new benchmark in the industry. #visual_branding #fpdb_creative #fnb_creative_studio — FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B.

[FPDB Creative Showreel] Welcome to FPDB Creative’s showreel of selected works from 2023-2024. We’re an F&B Creative Studio based in Saigon, specializing in crafting the visual world of the F&B industry. From creative strategy to production, we deliver consistent strategy, distinct creativity, and efficient execution in every project. Our menu features three core services: Visual Branding, Creative Campaigns, and Production - details of each are available in the showreel. Our work aligns with FPDB Creative’s vision: to set your F&B brand as the new benchmark for the industry while celebrating the richness of Vietnamese culture and cuisine. Be the future others aspire to. Take the first step: partner with FPDB Creative. We’ll handle the rest! #fpdb_creative #fpdb_showreel #fnb_creative_studio #we_are_fpdb — FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B.

When it comes to a powerful F&B presence, visual branding is everything. It shapes how customers feel before they even taste the food. A half-baked imagery system doesn’t just weaken your concept, it fails to prove your quality. A logo helps people remember, but a strong visual system builds trust at a single glance. It’s about an identity that speaks for itself before the first bite. One thing about FPDB Creative: we don’t play when it comes to thinking outside the frame ——— #fpdb_creative #visualbranding #fnb_creative_company _____ FPDB Creative - F&B Creative Company Creative Consulting, Visual Branding & Production for F&B

QUEENAM | VISUAL BRANDING CAMPAIGN (Part 3) With Queenam’s vision of redefining Vietnamese chocolate through a contemporary lens, FPDB Creative developed the campaign as a cohesive visual branding system — rooted in real ingredients, real craftsmanship, and authentic sensory experiences. Built around the Big Idea “Harmony in Contrast,” the narrative evolves from product truth and flavor exploration to everyday lifestyle moments, then expands into cultural expression through Vietnamese materials and artistry. From concept to execution, the story is delivered through connected layers: Product Visual, Lifestyle, and Editorial — forming a unified system that ensures consistency and emotional clarity across every touchpoint. Discover the project through the perspectives of QUEENAM | VISUAL BRANDING CAMPAIGN (Part 3) With Queenam’s vision of redefining Vietnamese chocolate through a contemporary lens, FPDB Creative developed the campaign as a cohesive visual branding system — rooted in real ingredients, real craftsmanship, and authentic sensory experiences. Built around the Big Idea “Harmony in Contrast,” the narrative evolves from product truth and flavor exploration to everyday lifestyle moments, then expands into cultural expression through Vietnamese materials and artistry. From concept to execution, the story is delivered through connected layers: Product Visual, Lifestyle, and Editorial — forming a unified system that ensures consistency and emotional clarity across every touchpoint. Discover the project through the perspectives of Junior Art Director: @phuongngocthanhha Food Stylist & Prop Master: @_perfect_agony → Full showcase now available on Behance, link in bio. ____ Vietnamese caption and credit in comment. #fpdb_creative queenam visualbranding fnb_creative_studio _____ FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B.

QUEENAM | VISUAL BRANDING CAMPAIGN (PART 2) Not every contrast needs to be resolved. Some differences are meant to be experienced. With Queenam, it’s where texture and flavor come together, creating moments that go beyond expectations. Big Idea: “Harmony in Contrast” From this idea, FPDB Creative developed a visual system where chocolate is not just a product, but a natural part of everyday moments subtle, refined, and deeply personal. A Taste Beyond the Product The creative direction explores how Queenam integrates seamlessly into modern lifestyles while preserving its handcrafted spirit and authenticity. The campaign is built across several key territories: - Flavor Moments: Where texture, color, and ingredients come together creating a sensory experience that feels both playful and refined. - Daily Indulgence: Chocolate as a small everyday ritual personal, comforting, and quietly indulgent. - Connection & Gifting: When chocolate becomes a way to share emotions, stories, and thoughtful gestures. - Cultural Touchpoints: Visual expressions inspired by Vietnamese materials and craftsmanship, where tradition meets contemporary aesthetics. Each layer expands the idea of contrast, allowing Queenam to move fluidly between product truth, lifestyle relevance, and cultural depth. FPDB Creative would like to thank Queenam for the trust and collaboration throughout this journey. A campaign built on what is real, real ingredients, real emotions, and the beauty of differences coming together. Vietnamese caption and credit in comment. #fpdb_creative #queenam #visualbranding #fnb_creative_studio — FPDB Creative Creative Consulting, Visual Branding & Production for F&B

QUEENAM | VISUAL BRANDING CAMPAIGN (PART 1) We didn’t start with strategy. We started with taste. Queenam is a Vietnamese chocolate brand built on real chocolate, real ingredients and real flavor experiences. Each product brings together familiarity and discovery, turning chocolate into a shared moment of joy. Simple in form yet rich in contrast, Queenam is shaped by one core idea: how differences can come together in harmony. OUR MENU Research Creative Strategy & Idea Brand Identity Visual Branding Creative Direction Visual Pillars Art Direction Production BIG IDEA: Harmony in Contrast Finding balance through differences in flavor, texture and experience. FPDB Creative approaches Queenam as a visual storytelling system where every decision is guided by a single principle. Contrast does not divide, it completes. The project becomes a continuous journey moving from product truth to lifestyle expression and cultural context. VISUAL SYSTEM Queenam’s visual narrative is built across three layers. - Product Visual Translating real ingredients and flavor exploration through Behind the Flavor, Color Your Day and Gift in a Bite, turning product truth into sensory storytelling. - Lifestyle Capturing Queenam in real life contexts such as Gen Z discovery moments, travel experiences and chocolate connoisseurs who value authenticity and craft. - Editorial Expanding the brand story through Vietnamese traditional craftsmanship including ceramics, giấy dó, silk weaving, lacquer and bamboo weaving, creating cultural depth through visual contrast. Together these layers form a unified visual system where Queenam is experienced not just as a chocolate brand but as a story of contrast, balance and shared joy. FPDB Creative would like to sincerely thank Queenam for the trust and collaboration in shaping this visual journey. ____ Vietnamese caption and credit in comment. #fpdb_creative #queenam #visualbranding #fnb_creative_studio _____ FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B.

HAPPY HORSE YEAR, GIDDY UP 2026 🐎 In the Year of the Fire Horse, we move in rhythm: fast when it matters, slow when it sharpens. A small question can spark an idea, then grow into something unexpectedly bold. In 2026, we embrace the fire not to rush, but to create with intention and make work worth remembering. Thank you to our partners, collaborators, and clients for always standing with FPDB Creative. See you in 2026 with more projects that are bolder, better, and more meaningful. Wishing you a New Year full of laughter, good fortune, and all your wishes coming true. 🧧✨ ____ #fpdb_creative #fnb_creative_studio #we_are_fpdb #creativecampaign #visualbranding

BE VIET | VISUAL BRANDING CAMPAIGN (Part 3) With Be Việt’s goal of bringing Vietnamese coffee to the U.S., FPDB Creative shaped the campaign as a cohesive visual branding system, grounded in real culture, real craft, and the lived rhythm of the farmers behind each bean. Built around the Big Idea “The Journey of Vietnamese Coffee Love: From Bean to Lifestyle,” the story moves from origin and process to everyday lifestyle moments, then carries that spirit into modern life in the U.S. From concept to execution, the narrative is delivered through connected layers: Editorial, Lifestyle, Farm Process, and the Brand Film, ensuring consistency and clarity across every touchpoint. Discover the project through the perspectives of Art Director: @mlyntong Junior Art Director: @_hnhnhi → Full showcase now available on Behance, link in bio. Vietnamese caption and credit in comment. ____ Vietnamese caption and credit in comment. #fpdb_creative #beviet #visualbranding #brandfilm #fnb_creative_studio _____ FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B. — FPDB CreativeCreative Consulting, Visual Branding & Production for F&B.

BE VIET | VISUAL BRANDING CAMPAIGN ( BRAND FILM BY FPDB) Be Việt built its brand film as the emotional centerpiece of a Visual Branding System, not a standalone video. Every format was designed to play a clear role in one shared journey—moving from understanding, to connection, to a cohesive brand spirit across touchpoints. Idea: “The Journey of Vietnamese Coffee Love: From Bean to Lifestyle” FPDB Creative led the creative strategy and execution, translating Vietnamese coffee craftsmanship into a cinematic, sensory world, where patience feels present, people feel real, and the lifestyle speaks for itself. MAIN FILM (Emotional Core & Story Connector) The film ties every layer into one seamless narrative—emotion-led, not data-led. - People-first focus: resilience behind every bean - The long journey: from green cherry to caramel aroma (nature, hardship, pride) - Brand bridge to the U.S.: pack cues, cultural signals, and an uplifting finish Thank you to Be Việt for trusting FPDB Creative. We look forward to building more meaningful stories together. ____ Vietnamese caption and credit in comment. #fpdb_creative #beviet #visualbranding #brandfilm #fnb_creative_studio _____ FPDB Creative - F&B Creative Studio Creative Consulting, Visual Branding & Production for F&B.

BRAND FILM FOR BE VIET BY FPDB CREATIVE FPDB Creative and Be Việt created a brand film that tells a deliberate storytelling journey, built around the idea: “The Journey of Vietnamese Coffee Love: From Bean to Lifestyle.” Through real process, real people, and everyday moments, the film captures the patience and resilience behind every coffee bean, shaping Vietnamese coffee as a lifestyle: bold in flavor, unhurried in rhythm, and deeply rooted in the craft of its farmers. From origin to modern living, the film carries that spirit to the U.S., connecting Be Việt with coffee lovers through one cohesive, emotional narrative. Vietnamese caption and credit in comment. #fpdb_creative #beviet #visualbranding #brandfilm #fnb_creative_studio — FPDB Creative Creative Consulting, Visual Branding & Production for F&B.

BEVIET | VISUAL BRANDING (Part 1) Be Việt is a Vietnamese coffee brand rooted in and developed from the everyday coffee culture of Vietnamese people. Simple and honest, the coffee is closely connected to work, daily habits, and a way of life shaped over time. OUR MENU - Research - Creative Strategy & Idea - Brand Identity - Visual Branding - Creative Direction - Visual Pillars - Art Direction - Production - Video Script - Video Production BIG IDEA The Journey of Vietnamese Coffee Love: From Bean to Lifestyle. FPDB Creative approaches Be Việt as a visual branding system, rather than creating separate image or video pieces. The project is designed as a continuous journey, moving from origins, processes, and people to the values that coffee carries beyond the farm. Be Việt’s visual story is developed through three clear content layers, each with a specific role: - Editorial: Focuses on origin, process, and selection, placing coffee in its natural context to highlight where it comes from and how its value is built. - Lifestyle: Documents the daily lives and work of farmers – how they work, rest, and live with coffee as part of everyday life. - Main Video: Connects all visual layers into one complete story about Be Việt’s journey and mission, guiding viewers from seeing to understanding. Together, these three content layers form a consistent visual system, helping the story of Vietnamese coffee come through clearly and with depth. FPDB Creative would like to sincerely thank Be Việt for their trust and partnership in bringing the story of Vietnamese coffee to the United States through this campaign Vietnamese caption and credit in comment. #fpdb_creative #beviet #visualbranding #fnb_creative_studio — FPDB Creative Creative Consulting, Visual Branding & Production for F&B.