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FORMER

@former

A media & apparel company by Dane Reynolds, Austyn Gillette & Craig Anderson. // RIDER OWNED AND OPERATED //
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Weeks posts
They say you gotta be in it to win it. What they forgot to mention is if you don’t win it… the pressure’s off and you can sit poolside at @stab_high slamming beers while everyone else stresses about heats and competing. Big congrats to our first-round specialists @timosimmers & @jake_kelley // Winning performances from the sidelines coming up we’re sure.
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21 hours ago
“I’m always pulling references…and scanning things, or drawing and doodling stuff. I love screen printing, doing embroidery, blowing things up. Just creating new things. The idea for this collection was to destroy some of our old FORMER products to find inspiration for new ones. Hope you like what we ended up with :)” — Dane Reynolds
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2 days ago
TOMORROW // THURSDAY MAY 14 - DESTROYED BY DANE. An experimental collection from the brain of FORMER founder Dane Reynolds. Local launch times below - 8:00AM — Ventura 8:00AM — Vancouver 11:00AM — New York 4:00PM — London 5:00PM — Paris // 12:00AM — Bali 12:00AM — Perth 1:00AM — Tokyo 3:00AM — Gold Coast 3:00AM — Newcastle 5:00AM — Auckland On FormerMerchandise.com
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3 days ago
B-TEAM // Watched it yet?
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4 days ago
FORMER presents “Beer In The Dark”. Our improvment on @stab ‘s now iconic Stab in the Dark. But instead of surfboard shapers > It’s beer brewers. And instead of surfboards > It’s beers. And instead of the world’s best surfers as test pilots > It’s the FORMER B-Team…Who coincidently might be the world’s best (or worst) beer sommeliers // Watch the full blind beer test after the credit roll in the latest Defective Units - Link in bio.
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5 days ago
Ok….No more false alarms. “DESTROYED BY DANE” is definitely releasing next week on our USA webstore. Check back here or sign up to our newsletter to stay in the loop on what day / what time. Thank you for your patience on this matter. @sealtooth
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8 days ago
“How was Puerto Rico….Well, this was our second trip in a row trying to film for DEFECT, and ironically it was also the second trip in a row that we’ve gone somewhere where there has been a local pro contest on. We really need to start checking that stuff out before we book surf trips.” — @jake_kelley GO WATCH // DEFECTIVE UNITS VOL #02 NOW LIVE @ FORMER
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11 days ago
WATCH NOW // DEFECTIVE UNITS : VOLUME 02 — B.TEAM (link in our profile) Join Dane Reynolds, Jake Kelley and Dillon Perillo on another semi-skunked surf trip, this time to Puerto Rico. It’s warm water, cold beers, trunks, and novelty waves. The surfing is relatable and the waves are inconsistent. But it is what it is, and that’s DEFECTIVE UNITS. This is a series that documents the process, not just the outcome and “B-Team” is 15 minute example. Three good friends on a surf trip together making the best of it. Hope you enjoy. Credits // Surfers - @sealtooth @jake_kelley @dillonperillo Footage - @huntermartinez__ Edit - Dane Reynolds + Hunter Martinez What is DEFECTIVE UNITS? A series of long-form trailers captured during the making of our upcoming surf film : DEFECT. The places, the people, the personalities and the unpredictability that has defined the spirit of this movie since the start. Hope you enjoy.
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12 days ago
ONLINE TOMORROW // DEFECTIVE UNITS : VOLUME 2 — “BTEAM” GLOBAL RELEASE TIMES — Monday May 4 8:00AM — Ventura 8:00AM — Vancouver 11:00AM — New York 4:00PM — London 5:00PM — Paris Tuesday May 5 12:00AM — Bali 12:00AM — Perth 1:00AM — Tokyo 3:00AM — Gold Coast 3:00AM — Newcastle 5:00AM — Auckland On FormerMerchandise.com
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13 days ago
“Well, Dillon is an only child. He doesn’t really know how to share. I keep taking Dllion on surf trips, and he just keeps taking all my waves. Hahah. Jokes. Dillon is actually one of my favourite surfers. He rips. Jake was ripping really hard on this trip too…I woulda been ripping if Dillon didnt take all my waves. But it’s the B-Team. The B-Team is my favourite. We’re working hard over here.” — Dane Reynolds DEFECTIVE UNITS VOL 2 // B-Team — dropping early next week
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14 days ago
COMING SOON // DEFECTIVE UNITS : VOLUME 2 “B-Team” Our second installation of long form trailers for our upcoming surf film DEFECT. DU.V2 features @sealtooth | @jake_kelley | @dillonperillo LAUNCHING ASAP ON FORMER
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16 days ago
A couple movements in between filming for an upcoming @former project 🇪🇸🇪🇸 @sspaaattt
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17 days ago