شهد حفل الإطلاق الضخم ل “فورماتيف” - علامة اللياقة البدنية الجديدة من أرادَ – إعلان اختيار بطل العالم الحالي للوزن الخفيف في يو إف سي، إسلام ماخاشيف، المعروف بدقته وانضباطه الاستثنائي سفيراً للعلامة التجارية ! يشكّل إسلام تجسيداا حياا للسعي المستمر وراء التميّز وتقديم أعلى مستويات الأداء، وهي القيم الأساسية لعلامتنا الجديد “فورماتيف
Focus. Energy. Power. The promise of youth, vigor, vitality. Formative’s launch heralds a new era for
fitness in the region, bringing together the UAE’s leading wellness brands under one name and
extending access to connected, diagnostics-led experiences on a quest for beyond at the most
personal level.
خلال حفل إطلاق "فورماتيف"، أكد الرئيس التنفيذي للمجموعة، أحمد الخشيبي، على التزامنا الجذري بالابتكار، قائلا: "لطالما ابتعد قطاع الرفاهيةالفاخرة عن ركب الابتكار الحقيقي، لكن مع إطلاق "فورماتيف"، أعادت أرادَ تعريف مفهوم اللياقة البدنية؛ حيث ندمج مفاهيم الهندسة المعمارية والابتكار والتجارب الحسية لخلق بيئة متناغمة من الرفاهية المطلقة والأداء العالي
At the launch event for Formative, Group CEO Ahmed Alkhoshaibi emphasized our commitment
to innovation: "Luxury has long lagged behind when it comes to true innovation... With
Formative, Arada is redefining what a gym can be —merging architecture, innovation and
experience to create environments where luxury and performance coexist seamlessly."
تركيز. طاقة. قوة. روح الشباب والنشاط المتجدد . يُعد إطلاق “فورماتيف” بمثابة انطلاقة لحقبة جديدة في عالم اللياقة البدنية بالمنطقة، إذ يوحّد مجموعة من أبرز العلامات الرياضية في الدولة تحت اسم واحد. يهدف هذا الدمج إلى توفير تجربة متطوّرة غير مسبوقة تعتمد على الاتصال والتحليل التشخيصي العميق، بهدف خوض رحلة شخصية نحو تخطي الذات وتحقيق أقصى درجات الإمكانات الفردية .
Guests at the recent red-carpet launch of Arada’s exciting new fitness collective-formative were
treated to the news that reigning UFC Lightweight Champion Islam Makhachev, known for his
precision and discipline has been named as brand ambassador for Formative! We proudly
welcomed the news as Islam embodies the pursuit of performance that defines our brand.
Watch for him in our gyms!
It was a true privilege to welcome His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai, to FITCODE Nad Al Sheba.
His visit reflects the UAE’s unwavering commitment to progress and excellence, and reinforces our dedication to shaping a new era of fitness and performance. A defining and proud moment for our team.
We are deeply grateful for Your Highness’s presence and continued inspiration.
#FITCODE #PremiumHealthClub
#DubaiFitness #PersonalTraining #DubaiHealthClub UnlockYourPotential DXBFitness
FORMATIVE
The new formation of fitness.
@formativeliving by @aradaliving is the UAE’s largest fitness collective, bringing together leading brands including @wellfit , @fitnglamgym , @theplatformstudios , and @fitcodehc .
Built across more than 18 clubs in the UAE, Formative combines elite coaching with integrated wellness.
Victory, earned.
Tonight, our ambassador stepped into the UFC Octagon with purpose and precision.
Every movement reflected the discipline that defines him, and the mindset that drives his evolution.
This win isn’t chance. It’s the result of years of clarity, sacrifice, and unwavering focus.
@formativeliving and @aradaliving are proud to stand with Islam Makhachev, every step of the way.
Honored to join Arada for the launch of Formative.
Powerful insights from the leadership team, amazing vibes, and inspiring people all around. Had a great time. 🙌
Formative is an umbrella bringing together four leading gyms in the region: FitnGlam, Wellfit, The Platform Studios, and Fitcode
all united under one vision…
Grateful for the invite from Arada Living to the launch of Formative, the new home of FitnGlam, FitCode, the Platform Studios and Wellfit. Great talks from the CEOs, great energy, and even better conversations 🔥
Stepping into a new era of movement.
Tonight, Formative redefines how we train, perform, and evolve.
This isn’t just fitness — this is the Formative State.
@formativeliving@aradaliving
