We're insatiably curious. We believe that merging data and artistry leads to better results. We're passionate about tough problems. We're Foresight.
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Sometimes we have the honor to travel to our clients, so don’t let anyone convince you work trips can’t be fun ☺️🇮🇹✈️ Milan, Italy treated us well 🫶
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Myth: Affordability is just about price. Some of the questions you should be asking before touching price might surprise you.
📄 Download the latest whitepaper to answer all six! You’ll find it on our website using the link in the bio!
#ForesightStrategy #StrategicConsultants #Affordability #BrandGrowth #ConsumerInsights
“There’s a point where price stops working.
Push beyond it, and you don’t just slow growth, you lose share. That’s the affordability inflection point.
As shown here, once pricing crosses a certain threshold relative to consumer income, the impact isn’t gradual, it’s sharp. Demand drops, value perception erodes, and recovery becomes much harder.
In our work, identifying these inflection points is critical. Because affordability isn’t about guessing where consumers will react, it’s about knowing where the break happens.
We break down how to diagnose and act on this in our latest whitepaper.
📄 Download it on our website! Link in the bio!
#ForesightStrategy #StrategicConsultants #Affordability #BrandGrowth #ConsumerInsights
🤠 Everything’s bigger in Texas… including the workshops!
Andrew, Dane, and Naomi spent time down south recently working in person with one of our clients — and yes, the hat checks out.
Jokes aside, we always value the opportunity to get in the room together. These sessions are where ideas sharpen, alignment happens faster, and real progress gets made.
We’re grateful to our clients for the partnership and the opportunity to work side by side!
#ForesightStrategy #StrategicConsultants #ClientPartnerships #InPersonCollaboration #BrandGrowth
How does your brand’s price compare to a Big Mac? Understanding the index over time might be more revealing than you think.
📄 Find out how in our latest whitepaper! Click the link in our bio and check it out on our website!
#ForesightStrategy#StrategicConsultants#Affordability#BrandGrowth#ConsumerInsights
Private label pressure is rising. What’s the right response?
Many brands default to price cuts or heavier promotions. It feels like the safest move.
In reality, competing with private labels isn’t just about price. It’s about understanding your role in the category, where you can win, and how you create access without eroding your brand.
If you want a deeper look at how leading brands navigate affordability and competitive pressure, we break it down in our latest whitepaper. Download it off our website, link in the bio!
#ForesightStrategy #StrategicConsultants #Affordability #BrandGrowth #ConsumerInsights
Most marketers assume occasional buyers are the most price sensitive. A lot of times, they’re not.
In facial tissue, we found that when need strikes (colds, allergies), people don’t compare prices, they grab what’s available.
Convenience > Cost
Small packs > Bulk
Premium can win in urgent moments
If you’re optimizing for price, you might be missing the real driver of growth.
Find a smarter way to think about price, value, and growth in our latest whitepaper. Download it off our website using the link in the bio!
Where have you seen convenience beat price?
#ForesightStrategy#StrategicConsultants#Affordability#BrandGrowth#ConsumerInsights
What you see is the workshop. What you don’t see is everything behind it.
As Foresight continues to run workshops around the world, this time Mick Hedberg, Jason Woodson, and Erica Wyman stayed stateside by traveling to Atlanta to spend time in person with one of our clients.
These sessions are often where strategy comes to life. But what makes them effective isn’t just what happens in the room, it’s the preparation leading up to it. That’s what allows us to walk into these sessions ready to have real, productive conversations that move decisions forward.
We’re grateful to our clients for the trust they place in us, not just in the work itself, but in the opportunity to collaborate in person and push their strategy forward together.
And while we always try to enjoy the travel, it’s the work that makes it worthwhile.
#ForesightStrategy #StrategicConsultants #ClientPartnerships #InPersonCollaboration #BrandGrowth
Economic uncertainty is rampant. Do you know your brand’s affordability inflection point? It could be the missing piece of your pricing strategy.
📄 Find out how in our latest whitepaper. Download it off our website, link in the bio!
#ForesightStrategy#StrategicConsultants#Affordability#BrandGrowth#ConsumerInsights
Spending time in our own backyard!
A few weeks ago, Andrew Van Craenenbroeck and Lucia Madero Murillo connected with the Carlson MBA Consulting Club at the University of Minnesota for an info session and discussion on the work we do at Foresight.
Opportunities like this are always valuable, not just to introduce Foresight to future consultants, but to have real conversations about the kind of strategic, analytical work that defines our approach.
We’re grateful for the engagement, the thoughtful questions, and the chance to connect with such a strong group of students. Can’t wait to continue the conversation!
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