A new visual system for a brand that defies surface.
From the logo to the grid, every detail honors Juniper’s ethos of craftsmanship, restraint, and spatial elegance. We didn’t just build a look, we built a language.
#forceMajeureCreative #BrandIdentity #JuniperLighting
Power. Without spectacle.
This is the essence of Juniper captured in motion. We translated their sensory philosophy into a cinematic language of light, shadow, and analog emotion.
#forceMajeureCreative #JuniperLighting #LuxuryDesign
Designers of the Invisible.
We redefined @juniperdesigngroup as a brand that doesn’t compete for attention, it commands presence quietly, through form, function, and feeling.
A visual identity built on light, brass, and the beauty of the peripheral.
#forceMajeureCreative #Juniper #DesignersOfTheInvisible
Limited edition, unlimited meaning.
From the name to the pack, every detail was made to speak directly to the community. We honored 25 years of Caribbean heritage with design that whispered, not shouted.
Photographer: @lou__escobar
#HennyWhite #forceMajeureCreative #DesignWithSoul
Sharing the very essence of the Caribbean.
Three days. One island. A visual love letter to the Caribbean soul of Pure White, shot by @lou__escobar , powered by local talent.
#HennyWhite #PureWhite25 #forceMajeureCreative
From lips to soul. A tribute to Guatemala, and to the rare beauty that lives in every drop.
Shot on film. Written by hand. Crafted with heart.
#zacapa #lipstosoul #forcemajeure #creativeagency
2024 marks a monumental milestone: 300 years since visionary Richard Hennessy founded the Cognac Maison. To honor this legacy, we were entrusted with bringing the story to life through a global campaign that seamlessly blends @hennessy ’s Irish heritage with the brand’s long tradition of cultural collaborations in design, art, fashion and music. In collaboration with Irish artists @conorsaysboom and @maserart , we celebrate one trip, one artpiece, one legacy.
This year, we’ve pushed the boundaries on what luxury entertainment can be. From strategy that provokes to storytelling that transports, we’re here to make every project an experience. Dive in and see how we’re turning bold ideas into unforgettable moments.
Henny White 25th Anniversary Limited Edition
2023 marks the 25th anniversary of Pure White, and for the occasion, the brand was to make its first appearance in the US paying tribute to the fans. We were commissioned to imagine how such a very limited US drop could be brought to life. We worked hand-in-hand with @hennessyus brand team and the UK based strategic agency, @thistimetomorrowagency , who developed the strategic platform supporting the launch.
Our key objective: bring the aura of this well-established brand to a new potential without losing its magic. We conducted a three day shoot in Kingston, Jamaica to capture the very essence of the Caribbean vibe. Shot by fashion photographer @lou__escobar , the campaign celebrates the beauty of the culture: the nature, the style, the celebration, and most importantly, the love. Partnering with local talents and artists, we ensured that the soulful authenticity of the region was represented in the most truthful way.
#NewWork #HennyWhite #LimitedEdition
